Microsoft has launched a major Asian campaign for Windows 8, created by JWT Beijing, which positions the flagship operating system as a tool of self-expression by leveraging music and visuals that connect with the culture of the region’s markets. The Asian ads are part of a global campaign that was a combined effort of JWT […]
Forest Essentials latest TVC embodies its philosophy of combining ancient ayurvedic traditions with modern luxury. Created by Wieden+Kennedy Delhi, and directed by Paul Minor, the film enchants the viewers with beautiful apsaras – mythological celestial beings – in a magical Forest Essentials factory. The audience follows the apsaras through the forest where they collect, sort, […]
On November 8th, TBWA Chairman and celebrated global advertising veteran Jean-Marie Dru will return to the Berlin School to give a special President’s Lecture and Q&A round with Berlin School President Michael Conrad entitled “”Calling for a New Age of Imagination”. Photo: Jean-Marie Dru with Michael Conrad Dru, the man behind TBWA’s universal planning method, […]
This Halloween night saw Clifton Suspension Bridge fall victim to a ghoulish spectacle like no other. In a pop-up animation that cast the Bristol landmark into a whole new light, a 200ft 3D Halloween projection caused plenty of shrieks come the witching hour. The animation followed the story of two graffiti artists spraying the underside of the bridge who […]
Denim brand Lee and Ogilvy & Mather Shanghai announced today the launch of a new 360 Degree campaign, “Free Your Night Side,†which celebrates the freedom to express oneself at night when wearing Lee’s Night Skins jeans. Produced by a 360 team in Shanghai from O&M Advertising, OgilvyOne, Ogilvy Public Relations and Neo@Ogilvy, the integrated […]
At a time marked by the national and international crisis and with people generally lacking motivation, society needs an extra dose of motivation. That is what motivator is all about. An app designed to make your daily life more bearable. Do you find it hard to get up on a Monday? Do you feel like you’re carrying a few pounds too many? Have you had a few drinks and are […]
JWT Brazil Chairman Stefano Zunino announced today the launch of a new co-venture with branded content and social engagement company Mutato. This co-venture between the two agencies bolsters JWT’s digital portfolio alongside CASA and i-Cherry. According to Zunino, the idea of investing in a new business model had been discussed since last year, sparked by […]
Five Star Equities Provides Stock Research on Millennial Media and Vringo Mobile advertising has grown into a major market as the use of smartphones across the globe continues to expand rapidly. Worldwide the total number of smartphones in use in the third quarter was 1.03 billion, a 47 percent increase from third quarter 2011. […]
Engen’s Chemicals and Special Products division has highlighted the positive impact it has on our world in a simple yet extremely elegant activation that broke early in October this year. A relative unknown compared to the company’s petroleum brand, Chemicals and Special Products wanted to demonstrate to other Engen employees its abilities and the role […]
Science, technology and innovation for the general public is still a far-from-my-bed-show. They can not imagine much more than clever headlines that smart developments in their name. The average citizen feels not sufficiently involved. Let alone that it feels that he or she can do something for science, technology and innovation. Flemish Minister of Innovation Ingrid Lieten worked […]