This holiday season, creative advertising agency Fuseideas is helping two New England lotteries win big with new seasonal marketing campaigns just in time for stocking-stuffer season. With years of thought-leadership in the Lottery sector, Fuseideas worked closely with both the Vermont and Maine Lotteries to design and execute multi-channel marketing campaigns to spread some seasonal […]
Seeking a fun and clever way to play off holiday tropes and traditions, Merrell‘s in-house team collaborated with multi-faceted global production company 1stAveMachine to create a festive campaign with scenes centered on Merrell shoes. Two 15-second videos are running socially on Snapchat, Pinterest, TikTok, Meta and YouTube, featuring Merrellville, population 2,500. In “Sledding,” viewers see […]
Dinosaur have created a behavioural change campaign for NHS Greater Manchester. ‘Get to know where to go’ aims to help people decide where to go when they need medical advice, help or treatment – this winter, and beyond. This brand new campaign has been informed by insight from patients and NHS staff from across Greater Manchester’s […]
Rappers frequently pepper their songs with obscenities. But the torrents of abuse in “Respect”, the new song by the rapper Youssef Swatt’s, are not poetry. In fact, they are taken literally from official reports and are examples of the genuine insults hurled daily at the staff of the Brussels transport company, STIB-MIVB. The transport company […]
Approximately 4,000 families with seriously ill children stay at one of Sweden’s five Ronald McDonald Houses each year. The houses provide the families with a homelike environment while the children have close access to the care that they need. Studies show that staying at a Ronald McDonald House, and having family nearby during treatment, has a […]
Heineken® and Le Pub launch the latest iteration of its #workresponsibly initiative, less than a year after ‘The Closer’. In the new campaign, ‘The Office Cleaners’, the brand aims to help restore the work-life balance of workers by setting healthy boundaries at work so they can enjoy time with the ones who matter most. According to research by […]
Independent full-service destination experts 62ABOVE is named Agency of Record for Visit Carlsbad, according to agency Founder and Chief Relationships Officer, Jon Bailey. The account had no previous agency and billings were not disclosed. 62ABOVE’s first assignment was to rebrand the destination, including brand platform, logo, and overall look and feel. From there the agency created […]
Christmas is coming closer. The festive season is celebrated by people in the most diverse ways…or not at all. When it comes to the end of the year, there are basically two types of people: those who listen to “Last Christmas” around the clock as early as October and enjoy the first Christmas gingerbread, or […]
The Campaign to Ban Trophy Hunting is exposing Britain’s most prolific serial killers and revealing the full horror of their slaughter. The campaign launch is timed to help persuade MPs to vote for the bill to ban the importing of hunting trophies currently going through parliament. Creative Coalition developed the film, voiced by Peter Egan, […]
When Natural Balance® Pet Foods, Inc. approached Nail Communications to help them re-launch their brand, Nail noticed something unusual about them: they make their dog food for dogs. And their cat food for cats. This may not seem odd, but Nail observed that the pet food category had become a marketing battleground —leveraging trendy diet […]