BETC releases its 2019 sustainable development report, citing new projects that confirm that responsible practice continues to be a significant part of BETC’s culture and business model. BETC is a CSR pioneer. Since 2008, it has been a signatory to the United Nations Global Compact (Advanced level). This framework structures BETC’s approach to social responsibility […]
MerchantCantos, the creative communications agency, has hired Phil Ireland as Partner and Chief Creative Officer. The newly appointed role marks a significant change for the agency as it continues to expand and diversify its creative offer. Ireland joins MerchantCantos from Ireland/Davenport (now CollectiveID), which he founded in Johannesburg in 2006, working on clients including BMW, […]
by Lee Mabey, Integration Strategy Director, Posterscope
Out Of Home has always been used and recognised for its brand building capabilities but as technology has transformed the medium, new ways of using it are emerging. The deployment of full motion digital screens is opening up OOH’s ability to broadcast content but it’s an opportunity that publishers, broadcasters and brands are only just […]
Quantum Studios, a new provider of strategy, innovation and branding services is launching its new studio in ’s-Hertogenbosch – believing its fresh approach will hugely benefit businesses with best-in-class thinking and creativity that can flex across the tech space and into the hearts and minds of people. The studio is run by Mikhael Van De Ven, a well-known strategist […]
Starcom, the human experience company, has promoted Claire Kula to Managing Partner. In the position, Claire is responsible for leading client strategy across clients such as Lidl, AXA, Alcon and Novartis in the UK. She will continue to oversee a team of communication planners, as well as the broader team of product and activation specialists […]
As we welcome in the 2020s, experts from global digital partner and training provider Jellyfish share their predictions for what the next ten years hold for the digital marketing industry. More integration between social and search According to Social Media Trainer Kineta Kelsall, the rise of social media-style search initiatives like Google Discover – which serves you […]
HERC the agency has created the new campaign for Dutch recruitment agency YoungCapital using young makers from start to finish. Literally putting the new pay-off it has created for YoungCapital into practice: We Give Work. The ‘superfast’ (read: both edit and music) was made for and by today’s Insta generation, and communicates how YoungCapital offers them work with […]
Digital performance marketing agency connective3 has today announced two additions to their team. Will Levitt joins as a Senior PPC Manager after previously working at Brass and Google. With over 5 years’ experience in digital marketing Will brings knowledge in all parts of paid media, specialising in paid search and programmatic. Will said “After the […]
Miami-based indie shop GUT has been chosen to lead creative for the PHILADELPHIA brand as its agency of record. GUT worked with the PHILADELPHIA brand in 2019 on a project basis and launched the talked-about campaigns like “Bagel that”, a device that can turn anything into a bagel, and the hilarious Thanksgiving conspiracy theory “Wait, is that a Cheesecake?” “We are extremely honored for the trust that the PHILLY team […]
We at MarComm News received Publicis Groupe’s Annual Wishes with this note: “But after a busy year of transforming and pitching, we didn’t want to add to any of our agencies’ workloads by asking them to help with the Wishes” In a world where anyone, anywhere, can make snackable, shareable, on-brand content on a budget, […]