Tommy’s, the UK’s largest charity funding research into the causes of miscarriage, stillbirth and premature birth, has appointed Cogent to create their all-important Mother’s Day campaign. Tommy’s understands that people can feel like parents from the moment they see a positive pregnancy test – but unfortunately, not everyone gets to bring home a healthy baby. […]
The latest report from Merkle B2B titled, “New Horizons: B2B CMO Guide to Navigating Complexity.” It is an extension of dentsu’s annual CMO survey, conducted by our research experts at B2B International, only this time we look at the B2B perspective. Generated from a survey of more than 900 CMOs, covering 12 countries and a wide array of […]
VMLY&R COMMERCE has promoted Elke van Tienen, Chief People Officer (EMEA) to Global Head of People with immediate effect. Elke joins the VMLY&R COMMERCE Global Executive Committee. She remains UK based. The appointment is the latest in a series of moves by VMLY&R COMMERCE CEO Beth Ann as the new company innovates and scales delivery of its […]
Marwick Marketing drives optimum business growth whilst demystifying the Google ‘Geek Speak’
Marwick Marketing, a ‘super Google’ firm and one of the fastest growing companies in Western Canada, has expanded its operations to the UK, opening a new office in Newquay, Cornwall. A Premier Google Partner Agency, one of only 3% of agencies in Europe and North America awarded this optimum status, Marwick is now one of […]
Elmwood, the award-winning brand design consultancy which has won more Design Effectiveness Awards than any other agency in the history of the scheme announces the succession of its business across its five studios in Leeds, London, New York, Melbourne and Singapore. Founder and lead shareholder Jonathan Sands has been at the helm for almost forty years and believes now is the […]
Rachel Bell, entrepreneur and industry powerhouse, has launched Brand Spanking Consulting, a business growth consultancy aimed at helping businesses achieve their full potential by cultivating entrepreneurship, empowering leadership and building a culture of sustained growth. Bell says: “Brand Spanking exists for creative businesses who want to define their sector and leave a blazing trail. Since stepping back […]
Red Brick Road extends relationship with Ginsters brand owner, Samworth Brothers
Red Brick Road has been appointed as lead strategy and creative agency for the two brands after a competitive pitch process managed in-house by Marketing Director Katy Holder. The two brands are part of a recently created division within Samworth Brothers called ‘Food To Go Brands’. West Cornwall Pasty Co. has been providing award-winning hot […]
New Channel Factory Survey Finds That 69% of Consumers Prefer to Buy from Brands Committed to Socially Conscious Causes
Ted Talker Anne Thistleton headlines virtual event around the power of creativity in decision-making
Strategic and creative healthcare agency, Create Health, which works with brands such as Thermo Fisher Scientific, ConvaTec, BD and HOYA, today re-launches under the banner “Creativity is the Cure ™”. Committed to injecting a dose of creativity into healthcare communications, the re-launch kicked off with a virtual event headlined by renowned TedX talker, ex-global marketer and Mind Science practitioner, […]
The Bauer Media Group and the Serviceplan Group have launched a joint venture for content marketing and corporate publishing. Operating under the name ‘BAUERSERVICEPLAN - The Content Company,’ the joint venture headquartered in the House of Communication Berlin (HdK) brings together broad journalistic know-how, creative excellence and digital expertise in an integrated agency concept. The inaugural client of BAUERSERVICEPLAN will be the Federal Association of Local Health Insurance Funds (AOK). Bauer Media Multi-Editor-in-Chief Uwe Bokelmann and Benedikt Göttert, Location Head of the Serviceplan Group’s Berlin HdK, will be in charge as the Chief Content Officers. Stephan Hiller (Bauer Media Group) and Frank Meinke (Serviceplan Berlin) will take over the commercial management of the agency. The joint venture was inaugurated on 1 March 2021.
Bauer Media Group, one of the largest media companies in Europe, and Serviceplan Group – Europe’s largest independent agency group – are combining their strengths in the form of content and publishing agency BAUERSERVICEPLAN. After winning the pitch for the AOK Federal Association’s contents budget in October 2019 as a bidding consortium, Bauer Media and Serviceplan […]