Survey shows increased focus on ‘Social Good’ amongst brands after the pandemic
80% of advertisers are committed to an ESG strategy or UN Sustainable Development Goals
Survey shows increased focus on ‘Social Good’ amongst brands after the pandemic
B2B Marketing Investment Expected To Increase In 2021
82% considered B2B digital marketing as a new business driver 65% of marketers plan to increase their B2B digital marketing spend 62% plan to refresh their B2B marketing strategy this year
Creative technology studio Appetite Creative Solutions, today released results from its first ever B2B Marketing Survey. With 82% of respondents viewing B2B marketing as a vital driving force for new business. Despite Covid-19, uncertainty over two thirds (65%) of marketers are looking to increase their digital marketing spend in 2021. Over two thirds (68%) of […]
Adverty and mobile game developer Gold Town Games enter into strategic partnership
Leading in-game advertising specialist Adverty AB (publ) today announces a strategic partnership with Gold Town Games AB (GTG), which will enable the mobile game developer to offer Adverty’s seamless In-Play™ and In-Menu™ formats for both branding and performance advertising within its increasingly popular games.
Adverty and mobile game developer Gold Town Games enter into strategic partnership
MarComm’ Star Parade: Meet Helen Stephens
MarComm’s Star Parade is a series where we shine the spotlight on some of the global stars from the Marketing and Communications industry, and Helen Stephens, Founder and Creative Director Absolute is precisely that. Give us a brief insight into your career so far? I graduated from Falmouth College of Art in 1989 and moved to the Big […]
Nancy Aresu Joins The Gate New York as President
MSQ announces the hiring of Nancy Aresu as President of The Gate New York. Aresu will replace the retiring Beau Fraser, who will remain at the agency through the end of March to allow for a smooth transition. Aresu brings to The Gate over 35 years of New York agency experience. Before taking this role, Aresu ran the New […]
Brand Metrics expands in UK, hires Sumran Kaul and Dhruv Roy
Swedish technology company, Brand Metrics, which works with publishers to demonstrate the effectiveness of digital advertising, has announced the expansion of its London team following enormous growth over the past 12 months. Its UK office now includes Dhruv Roy, as Integrations Manager, who brings vast experience in publisher integrations and ad operations, across audio, video […]
Design Community Hub launches to save the future of design
As the UK reaches the one-year anniversary of the first lockdown, a group of leading designers and design business influencers have grouped together with a pledge to ‘save the future of the industry’. Launching today, March 22nd, the Design Community Hub, is an initiative to provide a platform of support and guidance for both new designers […]
Removing the Language Barrier to Encourage Inclusivity
Rob Blake, UK MD at Channel Factory
2020 was a year of reckoning for many reasons, including an incredible focus on hearing all voices and ensuring that we live in a more equal world. Recent years have seen a tremendous, and apt focus on diversity and inclusion, and it’s a topic well-versed in adland. However, research by ISBA suggested that 68% of […]
How Coca-Cola can change healthcare marketing for the better
By Anne Thistleton, partnering with creative and strategic healthcare agency, Create Health
Discovering the mind Not far from Edison’s first light bulb and the Wright Brothers’ first airplane in the Smithsonian Museum in Washington DC rests the Indomitable, the first Magnetic Resonance Imaging (MRI) scanner ever built. It is a crude but shiny, 1½ ton corset-like contraption with an antenna coil surrounding a movable platform. It was built by […]
World’s first digital veterinary clinic FirstVet appoints ELVIS to build brand awareness in the UK
- FirstVet enables pet owners to have video meetings with a vet via their smartphone, tablet or computer - Challenger brand will partner with ELVIS to develop a number of campaigns in order to build brand awareness in the UK
FirstVet, the world’s first digital veterinary clinic, has appointed ELVIS to develop a number of campaigns in order to build brand awareness in the UK. The agency was appointed without a pitch. The challenger brand FirstVet, which enables pet owners to have video meetings with a vet via their smartphone, tablet or computer, will now partner with ELVIS […]