Fast growing content marketing agency hires Chief Operating Officer
Fast growing content marketing agency hires Chief Operating Officer
Free Turn Introduces Immersive Audio Company
Global development partnership with Teliporter Group’s Antenna International. Creative pioneer Ray Mia joins as Free Turn Audio President of Strategy
Total entertainment company, Free Turn, has announced the launch of Free Turn Audio, a specialist immersive audio company to work alongside its film, television and brand funded entertainment offering. The company will focus on premium scripted and factual audio with potential to extend storylines across media including TV, film, experiences and gaming. Projects will be financed by diverse […]
The Specialist Works Group appoints Mental Health and Wellbeing Specialist
• The Specialist Works Group has created a new role entirely focused and measured on improving employee wellbeing, a first for the independent media agency sector • Integrative psychotherapist Isabella Barrand will offer counselling to all employees and shape the group’s mental health and wellbeing strategy • The group created the role in response to the mental health crisis exacerbated by Covid-19
The Specialist Works Group has appointed integrative psychotherapist Isabella Barrand as Mental Health and Wellbeing Specialist, starting immediately. The newly created role will see Barrand offer counselling to employees and shape the group’s wider mental health and wellbeing strategy. The role is a first for the independent media agency sector. The Specialist Works Group created the role […]
BrandOpus announces shift to Employee Owned Trust model
BrandOpus, the global brand-led creative agency, has announced it will become an Employee Owned Trust (EOT) from today, following the sale of partner shares to employees. The move will allow BrandOpus’ founding partners to release some of their equity in the business, whilst retaining the agency’s culture of independence. The decision came after a period […]
Lucre Group Win in Cleaner Air, Adds to Tech Portfolio
So Pure Air, a technology start-up providing state-of-the-art air sterilizers for commercial properties, has appointed The Lucre Group to handle its PR and digital content. The client win strengthens the Tech division at the search savvy PR and creative content specialist, which will handle all of So Pure Air’s external communications across the UK. The […]
Global Experience Agency, RPM, certifies as a B Corporation
RPM, the London-based experience agency, founded in 1993 by Hugh Robertson, has announced its successful certification as a B Corporation after an extensive and rigorous verification process by B Labs. B Corporations are businesses that commit to being a force good in the world by putting people and the planet on equal footing with profit, […]
Digital Natives poach Strategy Director from Ogilvy
Social-first creative agency Digital Natives have appointed Tommy Wigley as Strategy Director off the back of a number of significant new business wins. Tommy joins from Ogilvy, where he led the social strategy for the agency’s largest accounts, including Boots, Vans, Mattel and Unilever. “Hiring Tommy is a statement of our intent” says managing director […]
Derwent, the global art materials brand, appoints Red Brick Road for international brand repositioning remit
Derwent, the global art materials brand, appoints Red Brick Road for international brand repositioning remit
COVID-19 accelerates long-term consumer change, but brands risk being left behind, according to new dentsu research
• New report examines the long-term consumer trends out to 2030 and the impact of the pandemic. • Tech-enabled health and well-being set to be the main goal of all consumers out to 2030. • Environmental concerns have increased during the pandemic, catalysing a new wave of consumer activism. • COVID-19 has fuelled appetite for eSports and virtual gaming as consumers worry about mass gatherings. • Many brands will be challenged by the growing power of online retailers.
Today sees the launch of the dentsu consumer vision ‘The Age of Inclusive Intelligence’, which charts the long-term consumer trends that will shape the next decade. The research shows how the pandemic has accelerated many of the long-term trends facing brands, drawing on in-depth interviews with world-renowned futurists, academics, authors and experts, together with multiple proprietary […]
M3 accelerates with MG Motor UK appointment
M3 is celebrating a high-profile account win after it was appointed as the creative agency for MG Motor UK Ltd, one of the UK’s best-known automotive brands. The full-service advertising agency, with offices in Albrighton, Birmingham and London, fought off competition from rival Midlands and national agencies to secure the contract. A dedicated team of […]