Asahi Breweries Europe Group has chosen Brilliant Noise to transform its approach to marketing across Central and Eastern Europe. The win is the result of a competitive tender. Brilliant Noise was selected on the strength of its marketing transformation work, specifically with FMCG brands. It has delivered similar programmes for Diageo, Barilla, L’Oréal, Jacob Douwe Egberts, adidas, Visa Europe and Universal […]
TripAdvisor, the world’s largest travel platform, announced the appointment of Havas Media as its global media buying agency of record. The new integrated marketing partnership will capitalize on Havas’ position within Vivendi, the parent company of Universal Music Group, among others. By leveraging its relationship with Vivendi – a media, content and entertainment leader […]
Great Rail Journeys (GRJ), a leading provider of escorted and independent rail holidays, has appointed The Lucre Group to be its UK PR agency. The Group, encompassing Lucre; Search Savvy PR, and RICH; content that moves you, will work across the entire brand portfolio. Strengthening the agency’s already industry-leading credentials in travel and leisure, Lucre’s remit will span […]
Established Newcastle and Teesside-based digital marketing agency Silverbean launches its new search and paid marketing agency, AGY47. Offering organic search, paid marketing and conversion rate optimisation services, AGY47 takes a customer-centric and data-driven approach to marketing, helping brands overcome the problems that are hampering their digital performance. Through effective collaboration, the agency aims to create […]
LAB, the independent digital agency that uses a blend of consumer neuroscience, psychology and behavioural economics to design, build and market digital brands and experiences, has launched a new online tool which enables people to better understand their own drivers and those of their co-workers, in order to improve teamwork. The People Dynamics tool helps […]
From the founders of MAMA and youth specialists Campus Group comes BeSixth, a global live experience and events agency with offices in London and Sydney. The new BeSixth brand, founded by Dean James (Chairman) and Gavin Aldrich (CEO), will have over forty staff worldwide. BeSixth will specialise in the music and entertainment industry, with the team having already created, developed, […]
ESI Media announced the winner of its Be London’s Headline competition that pitted media and creative agencies against each other to design the most creative cover wrap for The Evening Standard. The winning design by creative agency FCB Inferno on behalf of its client, paint brand Valspar, will wrap today’s edition of The Evening Standard. The prize […]
Digital agency, Organic announced it has been appointed by Tu, the Sainsbury’s owned clothing brand, to help improve SEO. Organic will improve SEO performance for Tu through looking at its technical SEO performance and capabilities, in-depth competitor analysis and taxonomy recommendations, alongside the usual hygiene and best practise guidance. The agency has a long-lasting relationship […]
Dentsu Aegis Network announced the acquisition of MuteSix, a top digital performance agency and one of the world’s largest direct-to-consumer marketing agencies. MuteSix will join iProspect, a leading global digital performance agency. Going forward, the agency will be called “MuteSix, an iProspect Company.” As all marketers demand more accountability from their marketing spend, and increasingly launch and build […]
Following a multi-agency pitch, London-based creative agency ignis is celebrating a new account win with Asahi UK. ignis will be the lead On and Off Trade agency across the UK and will utilise its industry-leading experience to create multifaceted campaigns across Asahi UK’s full portfolio of brands. Founder and Managing Director of ignis Stephanie Whitaker […]