Brave Bison, the social video group, has been appointed by Panasonic – one of the largest electronics companies in the world and a long-standing Official Worldwide Olympic and Paralympic Partner – as its social content partner for its SPORTS CHANGEMAKERS global campaign. The partnership will see Brave Bison lead the creative execution on a series […]
With an ever-increasing need for brands to resonate with underserved audiences, newly formed agency Marmalade has made it their mission to support brands on their quest to achieve this.
The Millennial-led agency is headed up by Tola Alade, former Head of Design at 90/24 Media and founder of branding agency, Swifty Studios (Ranked Top 100 UK agencies by DesignWeek in 2015 and 2016). Marmalade recognises that African culture is influencing Western mainstream tastes like never before. It’s informing music, fashion, beauty, advertising…the list is […]
Study uses LAB’s new Comparative Linguistic Analysis offering, which examines sentiment, topics, words and phrases of relevance used by customers in order to better understand their feelings and beliefs
People are excited to return to the office following the lifting of lockdown restrictions, according to new research by digital agency LAB, part of the LAB Group. The findings are part of a study using LAB’s new Comparative Linguistic Analysis offering, which examines sentiment, topics, words and phrases of relevance used by customers in order to better […]
“Living in Lisbon means we’re in daily contact with the moods, majesty… and misery of our Ocean. The plastic washing up on our beaches is a very real and obvious threat. But there’s an awful hidden danger we barely notice — the degraded plastic particles we’re all ingesting through water, which have infiltrated the system. […]
By Lloyd Moffat, Creative Director at PB Creative
The World has been turned Upside-Down! Chemicals we once demonised for killing the environment are now heralded for helping to keep us safe. Covid is forcing us to make some tough choices between looking after our families today and protecting their futures tomorrow. Over the last four months, we’ve become almost obsessive in our cleaning rituals. Is […]
During the last few months we have all seen a host of changes in both our professional and personal lives — some for good, others less positive. This unique situation has forced many of us to re-appraise our approach to work and indeed our priorities more broadly. Inspired by the opportunities to think and behave differently, […]
Global digital marketing agency Croud appoints Emil Bielski, former Chief Strategy Officer at iProspect, as UK Managing Director. This appointment follows the agency’s recent £30m investment deal with LDC, the private equity arm of Lloyds Banking Group. Founded in 2011, Croud provides digital marketing services to some of the world’s leading brands, including IWG, eve sleep, The […]
● We Are Social will be responsible for Lidl’s social media marketing, influencer marketing and community management ● The appointment follows a competitive pitch process
Lidl GB announces the appointment of its new retained social agency, We Are Social, following a competitive pitch as the retailer sought to explore new multichannel support. The team will be led by We Are Social’s Business Director Kelly Cross and Account Director, Richard Burgess with the agency responsible for all of the retailer’s social […]
New role to drive commercial opportunities and product strategy as programmatic needs of advertising principals become increasingly sophisticated
IPONWEB, an industry pioneer and world leader in the development of advanced advertising platforms and infrastructure, today announced the appointment of Parag Vohra as Vice President of Principal Partnerships for its Global Solutions Group. Based in New York, Vohra will develop strategies to acquire, grow and retain IPONWEB’s brand, agency and publisher clients – […]
Today, Spotify and Omnicom Media Group announced the largest global, strategic podcast advertising partnership to-date. Through this partnership, clients of Omnicom Media Group agencies Hearts & Science, OMD and PHD will be at the forefront of the next era of podcast advertising powered by Spotify’s innovative, first-to-market podcast ad tech, best-in-class audience intelligence, and will have first-mover access to […]