The Social-First Brand Born Social grow event series with launch of virtual talks
Born Social Presents… the popular event series by award-winning social media agency, Born Social, is back with a new edition that gets straight to the point of social strategy for brands in 2021. Each month, Born Social will reveal a new event as part of The Social First Brand Series, exploring the social opportunity for brands and […]
krow promotes Annie Fox to ECD, Aileen Ross to Group Head of Strategy and Matt Watts to Group Head of Planning in new management line-up that also includes Darryl George as Deputy ECD
Agency krow London has installed a new management line-up, promoting the former Deputy ECD Annie Fox to ECD and ex-Planning Director Matt Watts to Group Head of Planning. The move also sees Aileen Ross, the agency’s multi-award-winning Planning Director – who has been the lead planner on the DFS business for eight years – promoted […]
Acquisition gives full-service independent branding and marketing agency a strong presence in the Midwest market
Phenomenon, the independent full-service branding and marketing agency, has acquired Marketing Supply Co., the Detroit-based, data-driven growth marketing company, to expand its expertise in the digital and growth marketing fields. The merger creates an agency with a full portfolio of services, ranging from strategy, branding, design and advertising to the pinpoint, digital targeting of consumers across online […]
New Research Reveals Dichotomy Between CMOs Low Risk Go-to-Market Approach and Desire to Rescale Strategies from 2020
Seventy-three percent of chief marketing officers (CMOs) report they will rely on existing customers to fuel growth in 2021, rather than looking to develop new markets, according to Gartner, Inc. The inaugural Gartner CMO Strategic Priorities Survey 2021 shows that 39% of CMOs plan to increase sales of existing products to existing customers, while 34% will introduce […]
Move follows recent promotion of Nicky Bullard to European Chairwoman
MRM UK announced today that John Treacy has joined as Executive Creative Director. Commenting on this appointment Nicky Bullard, recently promoted to Chairwoman, MRM Europe in addition to her ongoing role as Chairwoman and Chief Creative Officer MRM UK, said, “What a way to start 2021, off the back of being the most awarded UK agency at the DMAs, we snag JT, one […]
On the so-called most depressing day of the year, SheSays are hosting a new type of virtual event, intended to boost spirits and help the creative community to come together for some old-fashioned conversation.
With isolation and separation continuing to affect the creative industry, there is a sense that Blue Monday might impact people’s mental health even harder this year. This is the driver behind the SheSays ‘Blue Monday – Lighten The Load’ campaign, which aims to support the SheSays community – and anyone else who needs it – […]
Serviceplan Group, Europe’s leading independent communication group, announces the appointment of Carole Giroud as the Managing Director of its French “House of Communication”. The “House of Communication” is the home of the core Serviceplan Group brands; Serviceplan, Mediaplus, Plan.Net and Solutions. The goal is to further build up and establish the highly integrated offering of […]
Lucky Generals has promoted its joint-head of account management and Co-op lead Cressida Holmes-Smith to the position of Managing Director as it begins bringing through its next generation of leadership. Cressida has been with the agency for three years. In that time she has not only bedded in the complex Co-op account but also grown […]
Wunderman Thompson’s Robyn D’Arcy analyses the year’s ‘most depressing’ day and its role in 2021
An insight as obvious as Collins Dictionary’s word of the year being ‘lockdown’: 2020 was a struggle. It was the year we took to Google in droves to ask ‘what does unprecedented mean?’ and awkwardly flung the word into emails like never before. Our analysis found that levels of anger, sadness, fear and dread on […]
Organisations must review their communication strategies to ensure they understand and appeal to increasing numbers of ethnic minorities in the UK
Over the last few decades, the UK has undergone a drastic cultural shift which has seen an increase in the number of ethnic minorities living in the UK, despite this, far too many companies are not adequately communicating with multicultural communities in the UK. According to integrated marketing agency, Mediareach, companies wishing to do business with […]