Creative agency BMB is pleased to announce the appointment of Laurent Simon as its new Chief Creative Officer. He succeeds Matt Lever, former CCO who left BMB at the end of last year. Laurent brings nearly two decades of experience and a stellar track record of creativity to BMB. He will be responsible for leading the agency’s creative output, […]
The Integrated Media Business Completes the Global Rollout of The Mindset Platform™, GumGum’s Cookieless Solution for the Future of Digital Advertising GumGum, the leading contextual-first, global digital advertising platform, today announces the integration of Playground xyz’s media portfolio into its Asia-Pacific (APAC) business – creating a powerful suite of AI-powered, advanced contextual ad solutions to […]
The partnership will see Onetag’s DealCurate cookieless curation platform integrated into Multilocal’s programmatic offering Multilocal, the programmatic specialist, has announced a global integration with AI-powered curation platform Onetag. Multilocal will add Onetag DealCurate into its offering, enabling its clients to access Onetag’s supply of premium publisher inventory globally. Onetag’s smart curation programmatic platform uses impression-level […]
The PHA Group, the leading PR, digital, and creative agency, has announced the appointment of Helen Salvin to its newly created position of Head of Sustainability. PHA has seen significant growth in its sustainability client portfolio and sustainability communications practice, offering expert positioning, counsel and storytelling for organisations while helping them navigate an increasingly complex […]
In a strategic expansion move, Foap.com, the trailblazing platform connecting over 4.5 million creators globally, proudly announces the appointment of former Saatchi & Saatchi IS MD Michał Glapiński as Chief Strategy Officer & Managing Partner, and former Meta Creative Shop Head Edyta Kotowicz as Executive Creative Director & Managing Partner. This significant addition to the leadership team aligns with Foap’s mission to redefine the […]
Leeds marketing agency – ThinkOTB – has been appointed to support the leading wool bedding retailer and sleep specialists, Woolroom, to further expand its natural sleep brand overseas. Based in Rutland, Woolroom make sustainable and ethical wool and natural products, including duvets, pillows, mattresses, mattress toppers and protectors, bedlinen, and throws, all designed to work […]
Independent global brand design agency, Pearlfisher announce Chloé Templeman as Executive Creative Director of its London studio. This appointment marks a significant milestone in Pearlfisher’s journey of long-term growth and evolution, further bolstered by the recent appointment of Jason Brown as Global CEO of its London and New York studios. Starting in April, Templeman will […]
McCann Central has announced changes to its senior management team to continue to drive growth and innovation. Stepping into the role of Managing Director at McCann Birmingham is Lucy Hudson, who brings a proven track record of driving growth and fostering client relationships. Passionate about DE&I, Hudson co-founded McCann Central’s Margot Collective last year, an […]
The Many has won an assignment to create the Summer 2024 marketing campaign for OutshineⓇ, Nestlé’s brand of fruit-based frozen snacks. The effort, which launches in June, will leverage The Many’s innovative Participatory Marketing™ and Connections approach, which will focus on real consumer stories to amplify the brand’s presence. This collaboration represents an advancement for both The Many and Outshine. Together, they will initiate a series of dialogues with consumers […]
Effie UK and Ipsos analysis reveals that quality, independence and enrichment lie at the heart of aspiration today According to a new report, Evolving Aspirations: Navigating Status, by marketing effectiveness Effie and world-leading research and insights organisation Ipsos, what we find aspirational today is quality over flaunted wealth, and seeing ourselves as the keepers and […]