Serviceplan Group is happy to announce that Kathrin Guethoff, who was Serviceplan China’s Chief Creative Officer for four and a half years, has now joined its Creative Board. Guethoff will bring to the Creative Board 19 years of experience in the advertising industry in Europe and Asia, and award-winning creativity. She has won awards at […]
Consumer Packaged Goods company Church & Dwight has appointed MSQ Partners as its lead creative agency, with the review run through Creativebrief. This is the first time in 18 years that Church & Dwight has reviewed its agency partner. The team will comprise of MSQ Partners agency The Gate London leading on creative and strategy, […]
Armadillo CRM, the CRM specialist agency which works with brands such as McDonald’s, hotels.com and Disney, announces a management buy-out of the business. Chief executive officer, James Ray, executive chairman, Chris Thurling, and chief financial officer, Andy Brown all take a stake in the company in its 25th anniversary year. Based in Bath and with […]
Veloforte, the multi award-winning, 100% natural endurance nutrition brand, has appointed Fusion Media to handle their PR brief for the UK market. Fusion Media‘s PR brief focuses on engaging specialist, consumer and lifestyle media with the brand as they target the growing audience of cyclists and active sports in the UK. Founded in 2016, Veloforte […]
Pentland Brands, the company behind global brand names such as Speedo, Ellesse, Canterbury, Boxfresh, Mitre and Berghaus, announced a major drive to bolster its marketing, digital and creative resources. It will see a major recruitment drive across the group’s London, Nottingham and Sunderland offices. Sean Hastings, Global Marketing Director for Pentland Brands, says: “We’re looking to accelerate the growth of our current […]
Socially-led creative agency We Are Social has launched We Are Social Sport in the UK, a dedicated team of sports specialists offering an experienced, social-first approach to sports marketing. It is the first separate division launched by We Are Social in the UK, and has been created in response to continued growth within the sports […]
Mélanie Dunn, Cossette’s Global President and CEO, announced the promotion of Peter Ignazi and Carlos Moreno to the newly created role of Global Chief Creative Officers. The pair will lead the creative vision for the agency and the creative expression of its brand in every market Cossette does business in, while supporting the company’s international […]
Award-winning experiential marketing agency Sense has appointed Dan Parkinson as Planning Director to oversee the work and development of its growing London-based Planning Team. Parkinson’s career in marketing spans 12 years, with the past eight spent focusing on brands and design. He joined Sense from Coley Porter Bell, where he worked across a number of […]
DiMassimo Goldstein has hired Ryan Moglia to the new position of Head of Data Insights & Activation. The agency, which bills itself as a different kind of lead brand agency focused on behaviour change, has been making headlines lately with news of new clients and significant hires. This hire continues this momentum. “Ryan and his […]
Emmy-nominated director and producer Senain Kheshgi has teamed up with advertising industry veteran and executive producer Jonathon Ker to launch Los Angeles-based MAJORITY, a new production company with an all-women roster of established and ascending directors. The company, which is backed by M&C Saatchi, will operate as its own agency-agnostic entity, with the ability to […]