co:collective announces the launch of a new practice – designed to help clients activate purpose inside their organization, with the aim of building more empowered and innovative cultures. The offering will be led by Kit Krugman, former President of WIN: Women in Innovation. “Most modern organizations recognize the benefits of having a purpose: more motivated […]
Fairtrade Finland has unveiled a campaign starring some (chocolate) animals meeting a sticky end to raise awareness of the impact of climate change on cocoa trees. Under a “business as usual” scenario, chocolate-growing countries will experience a 3.8°F (2.1°C) increase in temperature by 2050 and a marked reduction in cultivation area. According to Fairtrade Finland, if that happens […]
Taylor Herring launches Christmas campaign for Card Factory – Festive Family Photocards Rise in trend for personalised family Christmas cards spurred on by the Kardashians and the Royal Family ‘Festive Family Photocards’ aims to give all UK families the chance to make Christmas extra special with a personalised family photo card Stacey Solomon and family debut their Christmas card to celebrate the launch
Taylor Herring has teamed with up leading British card brand, Card Factory, on their first ever Christmas PR campaign, Festive Family Photocards. The agency was tasked with devising a big impact creative for Card Factory’ most important sales period – the festive season. Taylor Herring identified the rising trend of personalised family Christmas cards – […]
Socially-led creative agency network We Are Social is setting its sights on the Canadian market with the launch of its 15th international office, in Toronto, Canada. Led by managing director Coby Shuman, previously of Huge, the agency is already working with a number of global brands in Canada, including Yokohama, Intuit and Lorex.Canada has 25 […]
Hyundai to Award $100,000 Grant to One Lucky California University’s Office of Sustainability · Hyundai Promotes Family of Alternative Fuel Vehicles at College Campus Activations
Hyundai has collaborated with California universities to spread awareness about an issue affecting the state and the world at large, water sustainability. Students and faculty members from Pepperdine, Loyola Marymount University, and Santa Clara will be encouraged to participate in simple ways to better the environment through the Drive the Future: A Hyundai Experience marketing […]
Farrow & Ball has appointed BMB London as its new creative agency partner, after a competitive pitch against two rival agencies. BMB will work on the brands integrated business across a range of projects including the overall brand messaging, the products, the Colour Consultancy service and the brand’s always on social. The partnership between the agency […]
While he is having fun, the director despairs. A Publicis Italy idea planned for all over Europe.
A set, a Formula 1 driver and a car to test. Everything’s normal, except that the car to test is the New Renault Clio, a car able to impress even Daniel Ricciardo – Renault Formula 1 Team racing driver – who during the spot will have fun finding out the technology on board instead of […]
New technologies: PEUGEOT uses piezoelectricity that recycles sound pollution to recharge the PEUGEOT e-208
PEUGEOT, along with agency BETC, designed the first billboard composed of thousands of acoustic sensors with piezoelectric properties, capable of charging electric vehicles using cities’ noise pollution. The device absorbs the vibrations emitted by city sound waves to help recharge the new e-208, 100% electric model. To demonstrate their commitment to Unboring the Future, as well as […]
30th ANNIVERSARY OF THE FALL OF THE BERLIN WALL MARKED BY STATEMENT FOR FREEDOM – AND A TYPEFACE INSPIRED BY ORIGINAL GRAFFITI FROM THE WALL
A film and new typeface inspired by original graffiti from the Berlin Wall has been created as part of a campaign to mark the 30th anniversary of the wall coming down in November 1989. The film, in which we hear sirens, dogs barking and gunshots, depicts the suffering the Wall witnessed. It ends with the warning, “Division is freedom’s biggest threat”. […]
Havas Media Group continues to bolster its pioneering approach to creating meaningful media experiences for clients and consumers with the hiring of Dan Hagen as EVP, Managing Director, Global Head of Mx Development. Dan, who will report into Havas Media Group’s Global Chief Strategy Officer Greg James, will oversee the Development phase of Havas Media’s […]