Data driven intelligence company Future Thinking has appointed Jim Stevenson as Group CEO. Stevenson has a proven track record with over 20 years’ experience in growing businesses through strategic realignment and transformation for the digital economy. Prior to joining Future Thinking, Stevenson was CEO and founder of The Bletchley Group, which provides consultancy on agile […]
Forensiq by Impact, a full-funnel ad fraud protection solution, announced it has earned accreditation by the Media Rating Council (MRC) for its display and video served impressions measurement (desktop, mobile web & in-app) and display and video viewability measurement (desktop & mobile web). Additionally, the accreditation marks compliance with the sophisticated invalid traffic provisions (which […]
High-Proof Creative, a full-service, niche marketing agency for the craft beverage industry announced its launch on November 12. The Portland-based agency will provide services for companies nationwide in a variety of areas including website development, design, marketing strategy, social media, content, SEO, and more. High-Proof Creative is founded by Karen Locke, and includes a team […]
10 volunteers from McCann Worldgroup UK agencies are about to set their automatic email response to “Out of Office for Good”, as they embark on the experience of a lifetime – to empower the next generation of young leaders in Costa Rica and Nicaragua. The leading agency network is collaborating with Raleigh International, the Youth-led […]
A leading Manchester-based global healthcare communications specialist is investing £500K into the launch of a new clinical trial recruitment agency. Havas Lynx Group, which employs 350 people at offices in Princess Street and Kings Cross in London, has created Havas Lynx Faze to address the growing trial patient recruitment challenge, whereby 80 percent of studies […]
Global partnerships and activation agency Wasserman will work with the ATP to transform The O2 in London into the biggest indoor tennis tournament in the world for November’s Nitto ATP Finals. This will be the tenth year that Wasserman has worked with the ATP on the tournament in London. Wasserman’s remit is to manage the […]
New York brand design agency Vault49 has appointed Spencer Ryan as Creative Services Director. Ryan leaves her previous role as Creative Services Manager with JKR where she played a key role in building a team of 15 to 80 in just four years. This extensive experience will help drive Vault49 into its next stage of […]
Impact, a natively-integrated suite of products for fraud protection, marketing attribution and analytics, and performance partnership management, announces the opening of a Singapore office. With this new expansion, Impact further extends its global footprint in APAC; providing digital marketers from global Fortune 100 brands who operate there, as well as regional brands, access to a […]
Cyance, a multi-award winning B2B customer behaviour technology company, has announced a partnership with Punch!, an account-based marketing agency. The relationship sees Punch! deploying the Cyance Nexus predictive marketing platform to support highly targeted and personalised marketing campaigns for their clients. The Nexus Behaviour Based Marketing Platform uses predictive analytics and machine learning technology to […]
Momentum Worldwide, the world’s leading global experiential advertising agency, has launched MomentumBi. A first-of-its-kind business intelligence platform that leverages artificial intelligence to ingest structured and unstructured data to provide real-time insights that inform, enhance and measure experiential advertising. As a cloud-based, cognitive platform with AI capabilities, MomentumBi correlates Momentum’s proprietary experiential data with sales, media, […]