UK advertising expenditure grew 3.7% to £10.8bn during the first six months of 2017, the largest H1 total of any year since monitoring began in 1982. The record investment highlighted in Advertising Association/WARC Expenditure Report data, published today, has led to an upgraded forecast for 2017 of 3.1% growth, which indicates annual spend in excess […]
J. Walter Thompson Global and J. Walter Thompson London’s content business PACE has created a Halloween campaign that would have George A. Romero turning in his grave. Instead of brain hungry zombies chasing down unwitting or gullible humans, the global campaign lets the audience take a break from the usual clichés that surrounds the global festival […]
The FAB Awards have announced that they are now open for entries for their 20th year, with a new campaign by Creative Directors, Naz Nazli and Alex Ball. The campaign, which can be seen in detail below, is pinned around The Awards’ 20th Anniversary with the tag line: “20 Years Young”. Photographed by Andy Gallacher, it […]
Mr Kipling is a brand beloved by Brits and known for its lines of ‘exceedingly good’ cakes and baked goods. Further afield, the brand is typically enjoyed as a seasonal indulgence available during the Christmas period; its heritage and ‘Cherry Bakewell’ allure only truly understood by sweet-toothed ex-pats. But after spotting an opportunity to stand out and establish […]
[KGVID width=”700″ height=”394″]https://marcommnews.com/wp-content/uploads/2017/10/Junes-Journey-Original-Track1.mp4[/KGVID] Integrated marketing agency, HeyHuman, has kicked off a social media initiative to support Wooga, a Berlin-based mobile game developer, in the launch of its 1920s murder mystery game, June’s Journey. The ‘Have You Heard About June?’ campaign aims to build excitement around the launch, deliver increased downloads and grow the game’s social […]
Finland’s leading brewery Sinebrycoff has launched KOFF Crisp, a rebrand of their Nikolai range of non-alcoholic beers with a bold and unapologetic identity by bluemarlin New York. With the growing demand for better-for-you drink alternatives, Sinebrycoff saw the opportunity to offer a deliciously refreshing yet proudly non-alcoholic beer that would appeal to any consumer looking […]
Barratt Developments has appointed Prophecy Unlimited to handle its CRM, digital and creative account. The Bristol-based agency, which is part of the Unlimited Group, won the business following a competitive pitch. Its first work for the UK’s largest housebuilder will launch next year. Jeremy Hipkiss, Group Sales and Marketing Director at Barratt Developments said: […]
MediaCom North have appointed Kerry King as their new Head of Investment. Kerry joins the Contents and Connections agency after 19 years at Dentsu Aegis Network (formerly MediaVest), where she most recently held the position as Commercial Development Director within Amplifi. In the newly created role, Kerry will be responsible for working with investment heads […]
In a fully integrated campaign targeting the Western European market, Doner London are launching the latest breakthrough technology from Chinese smartphone manufacturer Huawei. The campaign, shot by Rankin, features seven Tomorrow Entrepreneurs, each using the Mate 10 Pro handset, with built-in AI technology, to accelerate their business. The campaign, the latest in a series of […]
Bentley and Keko commission Kit Lynch-Robinson and Great Guns to create the launch film for the first ever re-design of the Bentley Continental. Bentley is aiming to build upon record sales and the burgeoning success of its Bentayga SUV with this all-new, third-generation Bentley Continental GT sports tourer, which has been unveiled for its public […]