Wavemaker UK, the media, content and technology agency, is bringing all its data-driven marketing specialists into one unit to focus on digital transformation for brands. From October 2018, Wavemaker Precision will provide a single hub of experts from five fields: technology, analytics, platforms, data strategy, and the precision planning leads who bring the disciplines together. […]
Global mobile data management software firm Mobolize has appointed MWWPR to handle its trade, corporate, thought leadership and social communications across key European territories. The campaign attempts to gain mobile operator and mobile virtual network operator (MVNO) customers across the region. Mobolize’s suite of on-device software is deployed on millions of Android and iOS smartphones […]
Cheshire-based sales performance agency Salesworxs, have been awarded the brief to globally rebrand and relaunch Egyptian Cotton to consumers and trade. The company, based in Knutsford, will act as its retained global sales and marketing agency working with the Cotton Egypt Association (CEA), to position Egyptian Cotton as the most luxurious long-staple cotton in the […]
Following a competitive pitch, Red Badger has won a News UK contract to redesign and enhance the popular Sun Savers app. The Red Badger team has been tasked with improving usability as well as enabling new customer-centric features for the app. Red Badger started product development in July 2018 with a view to go live […]
Isobar India, the digital agency from Dentsu Aegis Network, has bagged the digital mandate for Marks & Spencer (M&S). M&S is an iconic British retailer that offers fashionable and high-quality apparel and accessories across India. The agency won the account following a multi-agency pitch and will now manage it from its Delhi office. Commenting on […]
Social and creative agency eight&four announces the appointment of Lucy Walker as its first Audience Director. Joining from Starcom, where she headed up the Samsung UK Social activation team and established new partnerships for Samsung UK with the likes of Mashable, Hearst Publishing, Snapchat and Love Island, Walker will be responsible for overseeing the delivery […]
Walnut Unlimited has announced details of eight new internal promotions as it works to further nurture talent from within the business. Jenifer Eketone has been promoted to Research Director. Since joining Walnut Unlimited four years ago as Research Manager, her passion for behavioural economics has aligned perfectly with the agency’s human understanding proposition and facilitated […]
St Ives, the international marketing services group, announced that it has re-launched as Kin + Carta, a next-generation digital transformation business built for clients in search of seamless digital solutions. Kin + Carta has been created to capitalise on the exciting growth in the already massive digital transformation sector. Kin + Carta applies creativity, data […]
The Manchester office of Dentsu Aegis Network is enhancing its insight and strategy credentials with the addition of leading growth specialist, Liz Lavelle. Lavelle, founder of leading Manchester-based growth consultancy PDIQ, will join Dentsu Aegis Network Manchester as Head of PDIQ and Chief Insight Officer at the start of October. In the new role, Lavelle […]
Customer data science business Outra, has joined the ranks of independent consultancy heavyweights Hope & Glory, Goodstuff and Digital Natives by joining Paul Hammersley’s agency collective, Harbour. Outra will be the first customer data science business in the collective and will make customer insight, underpinned by deep learning, more accessible to independent agencies and their […]