Full-service advertising company AMP Agency has built a proprietary Consumer Identity Strategy (CIS) that can influence customer behaviour online, in-store, and through purchase. Today they released their learnings in a white paper, The Power of Behavioural Analysis and The Consumer Identity Strategy. “Using behavioural data to create a Consumer Identity Strategy is no longer for the Amazons, Walmarts […]
Quiet Storm has recruited Anna Coscia as its new Planning Director. Coscia is briefed with helping to further embed a culture of strategic thinking across the whole agency, as well as client lead responsibilities and new business. She reports to Rania Robinson, CEO and Partner at Quiet Storm. Coscia was previously Deputy Head of Planning […]
Walter Scott has appointed The Gate as its full-service agency after a review conducted with the AAR. There was no incumbent. Walter Scott, part of BNY Mellon, is a highly regarded, Edinburgh based global investment management company. The Gate’s remit is full-service strategy, creative and media – the team will be drawn from across its […]
AKQA announces the appointment of Daniel Robathan as General Manager, and Daniel Holleb as Strategy Director in the Melbourne studio. Robathan and Holleb will report directly to Managing Partner Brian Vella. Robathan joins from IBM with over 15 years’ experience leading digital and technology teams, and is a proven leader with a strong track record. […]
Publicis Media CEO Sue Frogley has today unveiled two key promotions to her UK leadership team with immediate effect. Mark Howley assumes the newly created role of chief operating officer, Publicis Media UK with the practices reporting to him. Working closely with Frogley, his new role will focus on growing client business by creating even […]
E-commerce photo gifting brand Photobox has appointed media agency The Specialist Works to handle its communications strategy, media planning and buying account. Following a competitive pitch, The Specialist Works are tasked with positioning Photobox as the go-to website for thoughtful gifts. The Specialist Works will be delivering brand and acquisition activity across the UK and […]
Following the recent acquisition of the Goodfella’s Pizza brand from “Green Isle Foods Ltd”, (a subsidiary of Borparan Holdings Ltd), Nomad Foods Europe has appointed Grey London as the lead creative agency for the frozen pizza brand for the UK and Ireland. Grey will be working with Goodfella’s on creating an exciting new multi-channel campaign […]
Condeco, the workspace management tech company, has appointed gyro London as its global agency to support brand evolution and marketing communications. The agency won the business after a pitch against undisclosed agencies. Condeco decided to review its marketing arrangements after identifying the need for a more cohesive brand strategy to support existing and new products. […]
Mindshare, part of WPP, launched ‘’Dooonate’’ – a tool that enables companies and individuals to donate space in their out-of-office emails to charities. UK charities spend £22 billion a year on advertising, almost half of which goes to buy digital media. Anything that could help reduce this amount without reducing the effectiveness of charity marketing […]
Fusion Media, the PR and digital agency for endurance sport, has been appointed by London folding bike manufacturer Brompton Bicycle to handle the brand’s PR in the UK. The iconic Brompton folding bike has been handmade in London since 1975. Now, the company makes 45,000 bikes per year and is the UK’s largest bike manufacturer. […]