New branding for Currys PC World welcomes customers into a bright new world

The complete brand refresh led by FutureBrand is a timely and positive boost for customers as stores re-open across the country

New branding for Currys PC World welcomes customers into a bright new world

FutureBrand ‘ latest work: a total refresh of the Currys PC World brand. The new bright and optimistic visual identity, which will be rolled-out in both in-store and online shopping environments, now reflects Currys PC World’s passion for helping everyone enjoy amazing technology, alongside the brand’s core values of being modern, stunning, witty, infectiously passionate and a […]

Toxic Tension: A Time To Reinvent The Household Cleaning Category

By Lloyd Moffat, Creative Director at PB Creative

Toxic Tension: A Time To Reinvent The Household Cleaning Category

The World has been turned Upside-Down! Chemicals we once demonised for killing the environment are now heralded for helping to keep us safe. Covid is forcing us to make some tough choices between looking after our families today and protecting their futures tomorrow.  Over the last four months, we’ve become almost obsessive in our cleaning rituals.  Is […]

Design for Change Series 1 – Be

Design for Change Series 1 – Be

During the last few months we have all seen a host of changes in both our professional and personal lives — some for good, others less positive. This unique situation has forced many of us to re-appraise our approach to work and indeed our priorities more broadly. Inspired by the opportunities to think and behave differently, […]

Free The Birds collaborates with Ann Summers on sustainable lingerie brand Knickerbox Planet

Free The Birds collaborates with Ann Summers on sustainable lingerie brand Knickerbox Planet

Free The Birds, the independent design agency, has created a bold brand identity, strapline and manifesto for Ann Summers’ new range of sustainable lingerie, called Knickerbox (KBX) Planet. At the heart of the brand is a distinct, black and white three-line KBX logo and a bold mission statement: Be Bad Do Good. This is because although KBX […]

Pearlfisher partners with Tohum to create an inspirational design experience.

Pearlfisher partners with Tohum to create an inspirational design experience.

Pearlfisher has created a new brand identity, packaging design and luxury experience in partnership with award-winning jewelry design brand, Tohum. Verda Alaton launched Tohum 10 years ago to express her love for simplest forms of beauty. Born of her passion for nature and culture, and inspired by her travels across continents, Tohum is a distinctly […]

AMV BBDO are sticking with Pride

AMV has joined forces with GSN’s Digital Pride to create a set of 180+ Digital Pride GIPHY stickers, allowing people to express their Pride digitally.

AMV BBDO are sticking with Pride

Pride. The colourful and joyous promotion of self-affirmation, dignity and equality by LGBT+ communities around the world. But with the Covid-19 pandemic forcing governments to restrict and even ban large public gatherings, many Pride 2020 celebrations have been postponed or cancelled. Creatives Ant Eagle and Claire Gordon-Webster were truly saddened by the situation and wanted […]

Beauty is effortless in new branding for FFS women’s shaving by Free The Birds

Beauty is effortless in new branding for FFS women’s shaving  by Free The Birds

 London based design agency Free The Birds has created a new brand identity and positioning for FFS, the UK’s first and biggest direct-to-consumer women’s shaving brand. The new identity will be rolled out across the brand’s assets through July 2020. Free the Birds has updated the FFS logo and introduced a new, premium aesthetic using a distinctive […]

RB launches newly designed Air Wick Freshmatic

RB launches newly designed Air Wick Freshmatic

RB reveals its newly designed Air Wick Freshmatic Automatic Spray – the newest product from the trusted Air Wick brand that neutralises odours and fills homes with continuous fresh fragrance through regular sprays.  An Appealing Transformation  RB partnered with one of the world’s leading product design and development consultancy DCA to transform the device, with […]

Ragged Edge Rebrands Laka To Turn The Industry On Its Head

Ragged Edge Rebrands Laka To Turn The Industry On Its Head

Laka, a community-based insurer of cyclists has been rebranded by Ragged Edge. The new brand sets Laka up to change the fundamentals of insurance, offering a revolutionary model to turn the industry on its head. Tobi Taupitz, co-founder, Laka says: “Traditional insurance models, with complex clauses, excesses and a painful claims process are broken. Our […]

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