Announced today, Sony Interactive Entertainment (SIE) is creating a new brand name, under the SIE owned Worldwide Studios organization, that will house all of its exclusive gaming titles – PlayStation Studios. “We are really excited about this,” says Eric Lempel, senior vice president and head of global marketing at Sony Interactive Entertainment. “Over the last few […]
Lynx, one of the world’s most iconic male grooming brands and owned by Unilever, is celebrating the 25th anniversary of its longest running and hugely popular fragrance, Africa, with a new limited edition range designed by award winning brand design agency PB Creative. London based PB Creative has partnered with the Lynx brand (known as Axe in […]
The not-for-profit initiative - #TooCloseforCovid - kicks off today with a range of T-shirts and pin-badges supporting social distancing rules as the UK government starts reviewing lockdown.
Global brand transformation company FutureBrand has today launched a new charitable campaign – #TooCloseforCovid – to help reinforce key social distancing guidelines during the process of social re-integration. The timely launch follows Prime Minister Boris Johnson’s announcement on Sunday 10 May that lockdown restrictions will gradually start to ease and aims to support both individuals and businesses through some of the anxiety and confusion that has since arisen. […]
Taxi Studio helped Uni-ball gain more market share within the writing instruments category all while creating less waste.
Since moving their entire operation to new premises in 2018, The Mitsubishi Pencil Co Ltd have been working hard to improve the company’s sustainability and carbon footprint credentials across their whole business. The Mitsubishi Pencil Co Ltd came to Taxi Studio with a brief to develop the strategic thinking for the Uni-ball brand that will […]
Artificial intelligence brand Futr has launched a new identity across all of its marketing communications. Designed by London based branding agency Lantern, this new identity will help Futr reach new audiences. Most notably local authorities and police forces can use it without charge during the COVID-19 crisis Several are already using it to update people […]
Pearlfisher San Francisco created a new trial kit for leading accelerated learning system Osmo. The newly designed packaging extends Osmo’s revised brand strategy, visual identity and structure consultancy. To actively engage children in learning through play, Osmo merges tactile exploration with innovative technology. The brand’s amazing success as a product of choice with educators, parents […]
JDO, one of the UK’s leading brand design agencies is backing new design talent through its annual student initiative – JDO RAW 2020. With graduating students struggling to showcase their work and find placements amidst the Coronavirus lockdown – JDO is supporting the next wave of talent by providing an ‘in’ to the industry and that […]
With the current global epidemic and families struggling to deal with lockdown, there couldn’t have been a better time for a bit of Dragons’ Den Easter cheer! That’s where Punkbox comes in. On Easter Sunday they filled our screens with their own unique take on creativity and engaging kids in the fun reuse of delivery […]
BY Katie Maritz – Senior Structural Designer at PB Creative
ERA OF THE GREAT UNWASHED Covid-19 has made all of us wash our hands until they bleed and wash our clothes every time we return from the shops. If that doesn’t chime with your reality, then you may be putting yourself at risk. What seems strange is that, for at least the last year, we have been […]
FEAR has two interpretations: Forget Everything And Run or Face Everything And Rise
When threatened with adversity and scarcity, unlike we have ever experienced before, we all deal with fear in different ways. No matter what our fears are, human nature takes its course. Scientifically speaking, fear is an emotional response to a ‘perceived’ threat that may or may not happen. In our case, Covid-19 has happened, it’s […]