ico Design supports Jollibee’s brand refresh unveiled at London flagship store

By on    Branding, Latest  

ico’s work on the new branding reflects the brand’s Filipino heritage and company values while adapting to the British audience Jollibee is investing £50 million across Europe, including over £30 million in the UK alone, to support the new store design and develop a customer-centric experience Jollibee’s European flagship opened in May 2021 in Leicester Square, London, unveiling the new design, and will be followed by a further six stores launching across the UK and the first restaurant in Spain, located in the capital, Madrid

ico Design supports Jollibee’s brand refresh unveiled at London flagship store

B&B studio reimagines keto brand FATT with bold branding and a brave new voice.

By on    Branding, Latest, Marketing  

B&B studio reimagines keto brand FATT with bold branding and a brave new voice.

B&B studio has partnered with keto pioneers FATT on a strategic repositioning and redesign as the brand looks to build on growing category awareness and stretch its product portfolio. The rebrand builds on the FATT name – the brand’s strongest existing asset – but reimagines everything around it, introducing a new verbal and visual identity designed to connect […]

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