The Axe personal care range has been given a dynamic redesign for the Indian market by London based brand design agency, PB Creative. With a fragmented Axe brand portfolio in India incorporating range designs spanning several years, the time was right to furnish the brand with a much more unified and consistent look and feel. […]
Interbrand Group, today announced the promotion of Gonzalo Brujó to Global President, effective February 1st, 2021. Currently the Global Chief Growth Officer of Omnicom Group’s (NYSE: OMC) Interbrand Group, Brujó steps into this newly created role with expansive leadership experience and will be responsible for the day-to-day operations of Interbrand Group around the world. Charles Trevail […]
Boundless Brand Design was commissioned by client partner and the world’s most awarded Gin, Beefeater, to launch a Lower-ABV spirit drink in Spain, an exciting first for the brand. Looking to target the surging demand from global consumers for no/low spirits, Beefeater wanted to create a lighter drink experience for those seeking a more balanced lifestyle. Building […]
Droga5 London has launched a new corporate and visual identity for CUPRA, the new high-performance car division of SEAT Group, that challenges the conventions of design in the car category. The identity is part of the new brand platform ‘Another Way’ and provides CUPRA with an unexpected modular visual language that shows both the car […]
Marking a strong start to the new year, Sparkol, the Bristol based technology business, has launched its new brand created by Mr B & Friends. Sparkol provides its customers with innovative software and video tools that help create inspiring presentations and storytelling, together with studio services that turn the mundane into the magical. Their globally […]
Blended with fresh, natural spring water from the hills of Dartmoor, Black Tor Rumneeded a premium brand and bottle to announce its arrival in the growing craft-rum sector. The pure, uncompromising character of the rum is reflected through the granite tor-inspired personality and identity. Since launch, sales have snowballed — so much so, that Black Tor […]
Branding and design consultancy Silk Pearce has collaborated with Royal Mail to develop a range of collectibles and gifts marking the 70th anniversary of founding of the UK’s National Parks. The UK’s National Parks were founded in the same post-war rebuilding effort as the NHS, and as the outcome of decades of public effort to […]
A BRAND EXPRESSION THAT UNITES AND INVITES
Making a difference to the creative industries’ gender balance needs everyone to be on board. So we needed to create a brand expression that united and invited everyone to contribute. Taxi Studio has long held a collaborative relationship with the West of England Design Forum (WEDF) since its establishment in 2006. When their insight and […]
Award-winning sourdough crispbread brand, Peter’s Yard, has worked with B&B studio on a strategic repositioning and redesign as it seeks to drive growth and extend its brand into new eating occasions. Founded in 2008, Peter’s Yard is a Swedish-inspired UK bakery brand, crafting premium quality crackers, crispbreads and flatbreads from its 45-year-old sourdough starter, and fermenting each […]
Mutts&Misfits, the creative and branding collective founded by ex-Ogilvy and Dare ECD Brian Cooper, has revealed a full rebrand and repositioning for Stitch, an award-winning studio of architects and urban designers. The revamp drives home Stitch’s community-first spirit through a new brand ethos, refreshed positioning statements and a new identity. Both brand positioning and the new […]