The new Eurovision identity: does it score ‘Douze Points’?

by Benjamin Farrell, a Senior Designer at Design Bridge Amsterdam

The new Eurovision identity: does it score ‘Douze Points’?

Much like its sporting counterpart The Olympics, Eurovision’s annual explosion of camp kitsch gifts us a new visual identity each time. With its typically shallow-yet-inclusive and mildly innuendo-laden message (2020’s slogan is “Open Up”), it continues to inspire both obsessive passion and derision in equal measure. Love it or loathe it, with its noble ambition […]

B&B studio blends emotion and function in new brand creation for OATH

B&B studio blends emotion and function in new brand creation for OATH

Functional drinks brand OATH has launched in the US with a bold visual identity by London-based B&B studio. The new brand creation has been released as a range of four ready-to-drink flavours, with organic ingredients carefully selected for their health and wellness benefits. B&B studio has created the brand strategy, naming and visual identity design […]

DesignLSM appoint new Managing Director

DesignLSM appoint new Managing Director

Award-winning UK hospitality design agency, DesignLSM, has announced the appointment of Holly Hallam as their new Managing Director. Bringing her considerable experience in brand, commercial and hospitality consumer strategy to the role.   Following three decades at the helm of the International hospitality design practice, Steve La Bouchardiere is stepping down from his position as Managing Director and passing […]

Mooncup enters a new phase with rebrand by bluemarlin

Mooncup enters a new phase with rebrand by bluemarlin

Mooncup has undergone a complete brand refresh created by brand acceleration agency bluemarlin. The rebrand supports the period care company’s shift from a discreet alternative to a confident category leader, strengthening its stand out in the growing menstrual cup market that it was instrumental in establishing.   Created in 2002, the Mooncup® was the first reusable medical […]

Williams Murray Hamm create campaign to launch Andy Murray sportswear partnership

Williams Murray Hamm create campaign to launch Andy Murray sportswear partnership

Since its launch in 2016 Castore, the premium high-performance sportswear brand, has gone from strength to strength but is still relatively unknown. Their premium, high-performance sportswear is for people who take sports and training seriously. This year, already a fan of the brand, Andy Murray agreed a partnership deal to help achieve wider exposure for […]

Tata Sky Unboxes #BachpanKaPitara

Tata Sky Unboxes #BachpanKaPitara

On the occasion of Children’s Day, Tata Sky promoted their special service for kids – Tata Sky Fun Learn on its digital platforms in a nostalgic way. This feature comprised foundational learning for kids across different age groups. Tata Sky, along with their digital marketing partner, Chimp&z Inc sent out #BachpanKaPitara boxes filled with 90s games and […]

Lashious Beauty boldly rebrands to Rawr with partner Imagination

Lashious Beauty boldly rebrands to Rawr with partner Imagination

RAWR, formerly Lashious Beauty, today announces its complete rebrand and relaunch with global experience company Imagination, as part of a significant expansion plan. RAWR tasked Imagination with conducting a full brand overhaul, including audience definition, strategic positioning, new brand name and full asset design along with retail concept design. The new brand has been framed […]

The ‘King of Whisky’s’ powerful new brand world

The ‘King of Whisky’s’ powerful new brand world

Boundless Brand Design have been working with Pernod Ricard’s Royal Salute for the past two years to revitalise one of the worlds most sophisticated and opulent Scotch Whiskies, establishing an enchanting new brand world that reflects the stature and elevation of a brand rooted in British heritage. Royal Salute was created in 1953 with a single-minded vision to […]

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