At the 2018 Cannes Lions International Festival of Creativity, Rothco, part of Accenture Interactive, captured the Creative Data Grand Prix for its artificial intelligence(AI)-led campaign ‘JFK Unsilenced’ for The Times / News UK & Ireland. The win marks its seventh Lion all week, spanning four categories. The campaign used specialised AI technology to create the […]
Paddy Power have unveiled a new mobile unit ‘The Drunk Tank’ ahead of Royal Ascot on June 19, following a spate of alcohol-fuelled brawls at race meetings. The Drunk Tank service will provide temporary accommodation for up to 50 racing fans to sleep off the booze in clear-sided 6 x 2 meter container mounted […]
AKQA announced the winners of Future Lions, the official student awards at the Cannes Lions International Festival of Creativity. Future Lions attracted more than 2,290 participants from 386 schools across 55 countries, making it the most successful year to date. The five winning ideas and teams are: Hush for Apple Team: Junggle Kim, Chaeyeong Seo, and Cristina Marquez Barreto School: Miami Ad […]
BMW i is hosting a flavour-filled journey that will electrify taste buds at 2018’s Taste of London at their Restaurant ‘A Taste of BMW i.’ The activation, developed by Wasserman’s Experience division, will bring to life the new BMW i8 Roadster through a four-course tasting menu, inspired by the key brand pillars; sustainability, innovation, visionary […]
McCann Worldgroup Europe announced that is was named the most effective agency network in Europe in the 2018 Global Effie Effectiveness Index, based on the global results announced by Effie Worldwide. This is the 3rd time in four years that the agency network has achieved the Number 1 position in Europe. This is a record year for […]
Time Out has curated and created an eight-week event series, taking London’s best experiences from the pages of its website and magazine to the sky. Working closely with The Story Lab and Vizeum, the ‘Time Out’s Eye-Openers’ campaign is built around a series of unique events in the Coca-Cola London Eye capsules this summer. The […]
Creative agency Space has teamed up with NIVEA to create ‘Shower Empowered” a uniquely liberating and immersive ‘shower karaoke’ experience as part of the skin care brand’s partnership with Cancer Research UK’s Race for Life. The campaign will drive awareness of NIVEA’s shower and body care ranges by engaging consumers in a fun, lively and […]
2018’s FIFA World Cup tournament in Russia will add US$2.4bn to the global advertising market, according to new research by Zenith. This will be the net amount of money added to the market, taking into account both the extra money spent by advertisers seeking to reach World Cup audiences, and any reductions in spending by […]
Wavemaker gathered four inspirational speakers at its office on London’s Southbank on June 5, to talk about the intersection of gender and creativity Art director and photographer Fiona Freund, who has been flown around the globe, sometimes on Concorde, on shoots for many of the world’s biggest media and entertainment brands said that people still […]
The Cannes Lions International Festival of Creativity announced that Spotify will be honoured at the annual Festival as the 2018 Media Brand of the Year. Daniel Ek, co-founder, Chairman and Chief Executive Officer, will accept the award on behalf of Spotify and its more than 3000 employees around the world at a ceremony on Wednesday, […]