The Wellcome Trust has launched The Crunch, a major new public engagement initiative around our food, our health and our planet, featuring brand, visual identity, messaging, website and digital assets by creative design consultancy Blast. Major new initiative The future of food is one of the biggest challenges on our plate. Our relationship with food […]
While it’s tempting for all brands and retailers to jump on the Thanksgiving shopping bandwagon, marketers need to think about their audiences to figure out how, when, or even whether to take advantage of the discount days, says the National Retail Federation. There’s no “one-size fits-all” approach for Thanksgiving, Black Friday, Small Business Saturday and […]
How do you stay still and move forward at the same time? This is the question brands wrestle with, once they reach a certain stature in the marketplace. All that energy spent building a fantastic brand – the last thing you want to do is dilute it or compromise it in any way. And yet, […]
As 2016 approaches, one thing that should certainly be at the heart of any robust marketing plan is content. If it is relevant, original and correctly targeted, content can help brands to stand out from the masses, create a meaningful relationship with consumers, and potentially influence a purchase decision. “2016 is about brands refocusing their […]
A retail space in Hackney which will allow customers to buy products for the homeless for Christmas is set to launch in November, 2015. Crack and Cider is a world first, and was devised by Scarlett Montanaro, a creative at AnalogFolk and strategist Charlotte Cramer (currently at Vice). The brand takes its name from a […]
MarComm News’ Editorial Director Neeraj Nayar, sat down with DDB Mudra Group’s Group CEO & Managing Director, Madhukar Kamath on his recent trip to London, to get the low down on the rapidly growing Indian Advertising and Marketing Industry. Madhukar has more than three decades of experience in Advertising and Marketing Services and has spent […]
Call me crazy, but I think over the past few weeks Apple became a major player in the advertising world and very few people noticed it. First came the new Apple TV. With it, two very special updates: universal search and AppleOS. One makes it a potential driver of traffic to all major video content […]
Today’s consumers have a complex relationship with alcohol and brands depending on the occasion, their own self-image, or the place they drink. The rules of consumption have changed making the certainties of the past less relevant for alcohol marketers. To try and uncover the new rules for alcohol marketing, Maxus has created a report, called […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2015/10/video-591878-h264_high.mp4[/KGVID] Designed By Good People have teamed up with charity house, The Passage, to help them in their fight against homelessness. The move is part of a new project called 50/50. It’s the first of a series of projects where the design agency will share 50% of the profits with a good cause. […]
For the first time this year, mobile advertising expenditure in the UK will overtake spend on print advertising, according to the latest forecasts from eMarketer. Mobile ad spending has shown significant growth in recent years and is expected to rise 45% this year to over £3 billion ($4.94 billion) and will account for 20% of […]