Many brands often believe they have a responsibility to serve a purpose which reaches beyond their business objectives. According to Havas’ Meaningful Brands research, three-quarters of people feel the same way, expecting their chosen brands to make a positive contribution towards wellbeing and quality of life. Brand purpose has many definitions, but in its basic […]
Mars, Incorporated have once again been named The YouTube FAB Brand / Marketer of The Year at The 20th FAB Awards, bagging a phenomenal 13 nominations across the various categories. The Food and Beverage giant, who have won this title twice before since its introduction in 2013, were handed the award on the 24th of […]
FF Los Angeles unveiled the “Ocean Miner” project for the Tara Expéditions Foundation: an innovative system somewhere between blockchain and land art that gives the ocean the opportunity to produce Bitcoin to finance its own preservation. The Tara Expéditions Foundation travels the world’s seas with scientists on board its schooner, Tara. For 15 years, […]
“Today, we declare a new front in the battle for good beer. This is a new chapter in the craft beer revolution. This is all or nothing.” Few campaigns start with such emotive words, but this was how BrewDog co-founder James Watt described the launch of Punk IPA’s audacious push to increase its customers by […]
People living with dementia and Alzheimer’s could soon be able to relive happy memories of the summer of 1966 and England’s World Cup win, thanks to a virtual reality (VR) project. ‘The Wayback’ – a free-to-download app – uses VR to spark memories and trigger conversations by fully immersing viewers in the sights and […]
No one can accuse luxury brands of cutting corners where advertising spend is concerned. On average, they divert 8% of their turnover into funding advertising initiatives. In the US for example, luxury brands invested more than $5 billion in advertising last year, accounting for a significant portion of overall marketing expenditure. Love it or hate […]
Celebrating their 20th year, The FAB Awards – International Food and Beverage Creative and Effectiveness Awards – have announced the addition of The FAB Choice Award to its recognition program. Similar to a people’s-choice award, the award will be voted on by the public. Family (and friends) co-founder, Derek Johnston, who came up with the idea […]
It’s already shaping up to be a challenging year for marketers. Brand fatigue among consumers is at a high and 66% of Brits find ads more intrusive today than they did three years ago. Meanwhile, concerns continue around the effectiveness and accountability of ad campaigns and the industry is continually pushed to do more with […]
The marketing and communications industries are commanded by some magnificent leaders — an increasing number of which are women. This year, MarComm’s Magnificence highlights 20 women with praiseworthy positions and accomplishments in those fields. Here are the magnificent leading ladies of 2018, in no particular order: 1. Jess Burley, Global CEO at m/SIX During an […]
With the new General Data Protection Regulation around the corner, with just under three months to go, businesses should be aware of the significant changes to data collection – and the opportunities it brings. Research into marketers’ attitudes indicates that three quarters of UK marketers view GDPR as offering opportunity, as when it comes to […]