FAB Finalists of The 23rd FAB Awards Revealed!
FAB Finalists of The 23rd FAB Awards Revealed!
Brand Metrics partners with Ciaopeople to enable the Italian publisher’s brand lift measurement strategy
The publishing group became the first in Italy to offer its customers continuous measurement of the impact of media campaigns on brands.
Swedish technology company, Brand Metrics, which works with publishers to demonstrate the effectiveness of digital advertising, has announced a new partnership with Ciaopeople, following a period of enormous growth over the past 12 months. The Ciaopeople publishing group is making its strategic service available to its customers from this month. This partnership with Brand Metrics […]
World Product Day 2021 (26 May 2021) – 10 essentials of digital product development
World Product Day 2021 (26 May 2021) – 10 essentials of digital product development
Supercell Welcomes Clash Of Clans Fans Into Town Hall, In New Crowd-Sourced Social Content Push From Waste
- Gaming giant crowd-sourced ideas for items to be featured in the brand-new Town Hall 14 update. - Best fan ideas are featured in a rich 3D video showcasing Town Hall’s interior for the first time ever.
Supercell Welcomes Clash Of Clans Fans Into Town Hall, In New Crowd-Sourced Social Content Push From Waste
‘Chelsea Creates’ campaign celebrating London’s creative talent culminates in final unique collaboration
- Seven-part creative series showcased via Chelsea Football Club and COPA90’s global channels
‘Chelsea Creates’, the pioneering campaign which celebrates and spotlights the most exciting new creative talent in London, reached its finale yesterday after months of eye-catching collaboration across the worlds of music, art and design. Spanning 15 weeks since the launch in February, the ‘Chelsea Creates’ project has seen Chelsea Football Club and COPA90 provide a huge […]
MiQ Makes Series of Key Senior Global and EMEA Appointments to Spearhead Multi-Market Growth
MiQ appoints Candice Odhams as its first Executive Vice President of Global Clients. MiQ has also named Mike Gray Director of Client Partnerships, EMEA and Rob Linton Commercial Director of MiQ North.
MiQ, the leading global programmatic media partner, today announced that Candice Odhams has been named Executive Vice President, Global Clients. Mike Gray has also been appointed Director of Client Partnerships, EMEA, formerly Head of Client Strategy, and Rob Linton is now Commercial Director of MiQ North, formerly Director of Key Accounts. Odhams will be responsible […]
UK workers are driving a digital-first revolution
Paige Erickson, Managing Director, EMEA, Workfront, an Adobe company
We’re now one year on from the ‘great home-working shift’ and in that time, much has been made about the accelerated digital transformation businesses have had to embrace, and how this might negatively impact a dispersed workforce. But has anyone stopped to gauge how those impacted individuals feel about this ever-growing proliferation of—and reliance on —technology? Well, […]
Invibes Advertising celebrates 10 years of #GoodVibes with bold plans for the future
Invibes Advertising, an advanced technology company specializing in digital in-feed advertising, celebrates 10 years in business. To mark the occasion, the tech company is announcing its bold plans for future growth.
In 2011, Invibes Advertising was born out of the conviction that the digital brand advertising of tomorrow would not only be awareness-based, but also engagement-based. In order to tick both boxes, the tech company began developing exclusive advertising experiences, broadcast across a powerful selection of media while using contextual and behavioural data sets to ensure the most […]
Cavai and Xaxis partner to deliver interactive, conversational ads at scale through Xaxis Creative Studios
Cavai to collaborate with Xaxis, bolstering the company’s ability to execute creative, conversational formats at scale
Cavai, the leading conversational advertising cloud, today announces a partnership with Xaxis, GroupM’s Outcome Media Company. This partnership enables Xaxis to leverage Cavai’s conversational advertising cloud technology to execute interactive, conversational creative strategies that provide a more personalised experience for each customer. This type of interactive content is helping Xaxis increase customer engagement for its […]
Peach launches new market-leading global digital video ad delivery platform
Global video ad management platform Peach today launched a new truly convergent video offering with linear TV and digital video distribution now available in one place. Offering an end-to-end, collaborative platform for sourcing and distributing content, Peach simplifies video ad distribution across digital channels. It allows assets to be tracked, quality assured and guarantees all ads […]