Modern Nomads Launches to Develop Future Digital Nomads

Modern Nomads Launches to Develop Future Digital Nomads

The world of work is being disrupted. New models for careers and workplaces are emerging thick and fast. Modern Nomads is a new start up which provides practical support for those who want to be ‘remote workers’ – professionals who use technology to work from anywhere in the world and demand the freedom to combine […]

Citroën introduces a wooden 2CV car with new ad agency TRACTION

Citroën introduces a wooden 2CV car with new ad agency TRACTION

In this digital age, a retired carpenter has designed a unique creation: a 2CV Citroen vehicle made of wood. The Citroën 2CV is a front-wheel-drive economy car that was manufactured by Citroën from 1948–1990, that went to sell over 3.8 million units. A 1953 technical review in Autocar mentioned “the extraordinary ingenuity of this design, […]

Smirnoff Cider uses location data and weather-activated DOOH to reach summer socialisers

Smirnoff Cider uses location data and weather-activated DOOH to reach summer socialisers

As warmer weather returns across the country, Diageo continues its summer campaign for Smirnoff Cider with the launch of new dynamic digital OOH that activates when the outside temperature reaches 19 degrees. Devised by out-of-home (OOH) and location marketing specialist Posterscope and media agency Carat, the campaign seeks to capture the attention of people at […]

Wunderman UK launches Elements of Experience

Wunderman UK launches Elements of Experience

Leading digital agency Wunderman UK, part of the WPP network, has launched Elements of Experience – a new platform that harnesses data and insights to explore and benchmark the world’s best customer experiences across every sector. Elements of Experience is a searchable database of customer experiences, giving marketers access to a comprehensive cross-section of the […]

Suzy Ray joins LONDON Advertising to head up new business and marketing

Suzy Ray joins LONDON Advertising to head up new business and marketing

Global creative agency, LONDON Advertising, has appointed Suzy Ray as its  Director of Business Development and Marketing. She will report to Michael Moszynski, CEO and Founder, and lead the agency’s new business and marketing activities. LONDON Advertising offers a 21st Century alternative to the traditional agency network with clients on every continent and has run […]

Creativeland Asia brings on Souvik Datta as Executive Creative Director

Creativeland Asia brings on Souvik Datta as Executive Creative Director

Creativeland Asia, one of India’s largest and most sought after independent agency, announced the appointment of Souvik Datta as Executive Creative Director. Based in Delhi, Souvik will spearhead the Creative leadership for Delhi-NCR. On the recent appointment, Anu Joseph, Chief Creative Officer, Creativeland Asia said, “We have been looking for good creative leadership in Delhi-NCR […]

MEC name Amanda Richman as their CEO in the US

MEC name Amanda Richman as their CEO in the US

MEC announced that Amanda Richman has been named CEO USA. Once the merger between MEC and Maxus is complete, Richman will take charge of the new agency. In making the announcement, Tim Castree, global CEO, said, “Amanda is a fantastic choice to be our US leader; her 20+ years of experience spans digital, investment, innovation […]

Nutella Moves into the Biscuits Category for the First Time in the UK

Nutella Moves into the Biscuits Category for the First Time in the UK

Nutella, worth £50.8m and growing at +55.8% in the past four years alone, is moving into the biscuits category for the first time in the UK, following a fantastic trial period and tremendous success in global markets. Available now as a single serve or multipack of six, Nutella B-Ready features a light, crunchy wafer shell, […]

Tic Tac Adds a Tropical Twist to its Flavour-Changing Mixers Range

Tic Tac Adds a Tropical Twist to its Flavour-Changing Mixers Range

Tic Tac – currently worth £25.2m – is adding a tropical twist to its popular flavour-changing Mixers range, Coconut to Pineapple. The new variant will be available to all channels from September as an 18g pack (MRSP £0.62) and a 49g pack (MRSP £1.41). The Tic Tac Mixers concept was introduced to the UK market […]