TRIBE, the online marketplace that connects brands with everyday micro-influencers, announces the appointment of Lisa Targett to head up the UK operation, which launched in April. Lisa, who reports to Anthony Svirskis, CEO, will run the UK-strong team of 6, with aims to expand to 10 by the end of the year. Svirskis commented, “We […]
Hometown London has been handed the £1.8 million advertising account for the independently owned number one superfood brand Naturya without a pitch. Hometown has been tasked with taking the brand and its range of products to a more mainstream audience as the pursuance of active lifestyles becomes commonplace. Naturya is also looking to roll out […]
New Balance Football launched an integrated campaign titled ‘Dictate the Play, Devastate the Defence’ to mark the arrival of the new Furon 3.0 football boot and a new colour-up for the Visaro boot silo. Created in conjunction with ZAK, New Balance Football’s global creative agency, the campaign will roll out globally, featuring in retail and […]
A new study into the representation of women in ads reveals the UK population is blighted by unrealistic stereotypes in the media. Three-quarters (77%) of women claimed they find the way women are generally portrayed in advertising to be stereotypical. Around two-thirds (65%) of men agreed. When asked which stereotypical representations they found to be most […]
It’s onwards and upwards for moustachioed singing icon, Gio Compario, as he returns for GoCompare’s most ambitious advert to date. The new TVC, ‘Onwards and Upwards’, sees one of the most recognisable characters on British television embark on an epic journey across the nation to share GoCompare’s ‘independent, free, and fair’ offering. Crowds wave as […]
Tesco, one of the world’s leading supermarkets, is launching a major test of its food Safety Bags that could lead to their introduction in stores around the world, following a push in China to help consumers eat pesticide-free fruit and vegetables. Tesco Safety Bags, introduced recently in China, are fruit and vegetable bags that use […]
BlackBerry Mobile tapped media and creative agency Schiefer Chopshop (SCS) to launch the new BlackBerry Mobile brand with a whole new campaign for its innovative new KEYone – the first mobile device under TCL Communication, a top-5 smartphone manufacturer in North America. Under the tagline ‘Do More. Different.’ SCS has created a campaign that asserts […]
UK advertising expenditure grew 1.3% year-on-year in Q1 2017 to reach £5,318m – the 15th consecutive quarter of growth but the slowest rate in almost four years, according to Advertising Association/WARC Expenditure Report data published on July 27. Overall market growth occurred despite a drop of -6.2% in total television advertising, its steepest fall since 2009. […]
Acxiom, in collaboration with Adobe, announced the launch of Connected Spaces, a global solution aimed at delivering more relevant omnichannel experiences to customers. Connected Spaces is designed to revolutionise customer experience and business returns for retail, travel and leisure locations such as airports, malls, sports stadiums, concert arenas and resorts. A pioneering example is Heathrow […]
Dentsu Inc. announced its global business headquarters Dentsu Aegis Network Ltd., has reached an agreement to acquire a 51% stake in Sokrati Technologies Private Limited, a data analytics and performance marketing company in India, with an option of making it a wholly owned subsidiary in the future. Founded in 2009, Sokrati is India’s leading data-driven […]