The McLaren Group, which includes the Vodafone McLaren Mercedes Formula One team, has joined forces with YouTube in a new commercial partnership. “At McLaren we have great stories to tell. Whether it’s the passion and intrigue of Formula One, or how we develop ground breaking new technologies, people are fascinated by what we do. Our […]
MTV UK has launched an online prank campaign that tricks viewers into thinking they are chatting live in a webcam forum to people from the latest series of ‘Catfish’. The second series of ‘Catfish’ begins on 2 September and follows the stories of couples who have fallen in love online without ever meeting each other […]
It started out as a hashtag. It is now a song based on a democratic message, which is compiled with 2704 tweets posted by people across India and filmed with the support of 330 people. #DontSmokeBecause is the first ever Twitter crowd-sourced song conceptualised by Creativeland Asia for the brand Godrej Aer. #DontSmokeBecause was launched […]
Nissan has launched a new US ad to showcase how its new Versa Note hatchback can open the door to adventure. The ad, created by TBWA\Chiat\Day, transports viewers to different locations as a camera travels through the boot of a Versa Note and out into the car to show numerous adventures it can allow drivers […]
Yahoo, which is on the cusp of launching a new identity, is rolling out new website designs across its Sports, Movies and other platforms, with an aim to create a ‘consistent experience’. Yahoo is set to launch a new identity on 4 September, and ahead of that is displaying 30 different iterations of its logo […]
Nike has unveiled a map designed to inspire people to get off the London Tube and walk. The map is supporting the Nike + FuelBand, a sports watch which tracks the activity of its wearer and rewards them with points. It shows how many NikeFuel points they could earn by walking between subway stations or […]
Nando’s is taking its loyalty scheme into the online arena for the first time in an attempt to identify new data-driven marketing opportunities to target customers. The restaurant chain is replacing its old paper-based scheme with the launch of a card diners can swipe in-store August 27. Customers now collect chillies instead of chickens for […]
Jaguar ran a tactical print ad on August 26 to celebrate England’s Ashes victory. The work was created by Jaguar’s in-house agency Spark44 and ran across national newspapers including The Times. Jaguar’s media agency is Mindshare. Beneath the headline “we know that feeling”, the ad shows the England cricket squad, including James Anderson and Jonny […]
Audi Germany has launched a real-time interactive microsite that turns user-generated content on Facebook, Twitter and Instagram into a 3D visualization of the latest Audi R8. Razorfish Germany and the creative production company Minivegas were asked to create an engaging web experience that would both find out more about Audi’s fans and thank them for […]
Tire Company Goodyear launches its new summer tire EfficientGrip Performance with an unusual marketing idea. The paddle-wheel of Hamburg’s famous steamboat “Louisiana Star” was covered with a special design that transforms it into an almost 7 meter high tire. The paddle wheel-tire was seen in the Port of Hamburg and on the river Elbe. Since 1999 […]