Phone hardware company Motorola has unveiled a new logo, which incorporates the Google brand colours and features a new strapline – ‘a Google company’. Motorola Mobility, Motorola’s mobile phone division, was bought by Google in May last year in a $12.5 billion deal. At the time, Google stressed the Motorola Mobility brand would operate independently […]
The role of the digital leader has become more complex and demanding in this age. It has transformed into a creative-data-tech-analyst-entrepreneur- mentor who constantly needs to stay ahead of the curve. As a response to the changing needs of the market, Hyper Island – a leader in providing lifelong learning experiences for individuals and organisations […]
Ad Week
Not long ago, many people would have loved to have a direct line to LeBron James’s answering machine—to leave him a nasty message, or 10. Times have changed, to the point where many people might actually congratulate James on his second NBA championship in a phone message. Wieden + Kennedy lets you do just that […]
Portuguese consultancy Brandia Central has designed the UEFA Euro 2016 identity, which is based around the theme of ‘Celebrating the Art of Football’. The tournament will be held in France, and the identity was unveiled this morning by UEFA President Michael Platini, president of the French Football Federation Noel Le Graet, and other football dignitaries. […]
LV=, the insurance and savings provider, has launched a multimillion-pound ad campaign to promote the benefits of its car insurance policies. Three separate TV ads, created by Designate and 24-7ideas.com, highlight different aspects of LV=’s car insurance offer – its low cost, the multicar savings available, and the 75 per cent no-claims discount. The campaign uses […]
Google Inc has launched a small network of balloons over the Southern Hemisphere in an experiment it hopes could bring reliable Internet access to the world’s most remote regions, the company said late Friday. The pilot program, Project Loon, took off this month from New Zealand’s South Island, using solar-powered, high-altitude balloons that ride the […]
A Heineken ad campaign from Wieden + Kennedy Amsterdam, the brand’s first global campaign effort, has won the Cannes Lions Grand Prix award in the creative effectiveness category, festival organizers confirmed. Separately, a campaign from McCann Melbourne for Metro Trains called “Dumb Ways to Die,” won the Grand Prix in the direct category and a […]
Swedish cider brand Kopparberg is offering fans the chance to win a unique Kopparberg experience delivered straight to their door as part of a new social media competition. Launched last month in London and now hitting the road to appear in Manchester next week, the social media activity coincides with the launch of the brand’s […]
Virgin Group, which operates all Virgin brands, is refreshing its look and feel across all sub groups, working with South African consultancy The Jupiter Drawing Room. The Cape Town-based consultancy was brought in to work with the Virgin in-house team around two months ago, following an international four-way creative pitch. The designers will now work […]
Samsung has unveiled a new film starring Usher promoting its Smart TV. Developed by digital agency Huge, the film features two Ushers facing off against each other, as “down-to-earth” Usher seeks revenge against “celebrity” Usher, all the while showing the variety of features of the Samsung Smart TV. “Our goal was to bring Usher and […]