Marks & Spencer is rolling out a new Only M&S identity across its new brand campaign, which launches this week. The identity is being used in TV and print campaign work and aims to ‘unify’ the retailer’s food and fashion offers, according to a spokeswoman for M&S. The logo will currently only be used in […]
Space has created a new experiential campaign for the NIVEA Cellular Anti-Age range – the latest products from the UK’s fastest growing skin care specialist. NIVEA’s ‘Face Facts Boutique’ gives the target consumer the chance to fully immerse themselves and engage with the latest product range from the brand. It will provide the target audience […]
Londoners came face to face with a lost cycling team on July 7 asking for directions to ‘the big race’. The stunt comes from UKTV’s Dave channel and organised by communications agency Initials. The supposedly-lost team of nine cyclists’ route around London kicked off at Liverpool Street Station. They caused a big scene as they […]
In a bid to promote the Samsung Galaxy Tab S, the brand’s thinnest, lightest and clearest tablet to date, Cheil has created a new TVC aimed to show how the device makes vision redefined. Directed by Jake Scott, the commercial demonstrates the tablet’s screen technology through a comparative story, in particular, showcasing its clear superiority […]
Creative direct marketing agency Soul has brought to life an ambient campaign for Yorkshire Building Society (YBS), in support of the Society’s sponsorship of the Tour de France Grand Départ. 150 sheep in Yorkshire have had their wool dyed yellow in honour of the Tour de France leader’s famous yellow jersey. Soul has teamed up […]
Cheil Worldwide is continuing to broaden its digital and social offering with the appointment of Peter Kim as Chief Digital Officer. In this newly created role, Kim will lead the further development and expansion of Cheil’s digital practice. Based in Seoul where the network is headquartered, he will be charged with building Cheil’s digital business […]
Leading global sports and entertainment marketing agency Wasserman Media Group in association with the Supreme Committee for Delivery & Legacy, announced the launch of the “Brazil 2014 Fan Zone at Katara” in Doha, inviting fans from across Qatar and the region to watch FIFA World Cup matches live in a state-of-the-art, purpose-built, cooled environment. The […]
Space and the All England Lawn Tennis Club (AELTC) have launched a new campaign, ‘Wimbledon Awaits’ for The Championships 2014, building on the success of last year’s activity, designed to drive intimacy between The Championships and visitors to both the AELTC and its surrounding area. The campaign objective is to extend the brand’s footprint beyond […]
Hotly-tipped Cannes Lions contender ‘MTS Internet Baby’ has become India’s most viewed online ad of all time. The Indian market spot for Russian telecoms giant MTS Telecom has been viewed on YouTube over 22 million times in 206 countries with its fresh take on the new generation of ‘digital natives’. To a soundtrack of Diana […]
To promote its upcoming game Watch Dogs, video game developer Ubisoft decided to play a little prank on some unsuspecting customers. In its ‘Amazing Street Hack’ prank, several customers were given a mysterious smartphone app that allowed them to ‘hack’ their environment. They could switch street lights on and off, open car doors, and dispense […]