Creative agency Space has devised an irreverent, three-part campaign for Coral to celebrate the imminent arrival of the royal baby and build awareness of the company’s special, regal bets. With the Duke and Duchess of Cambridge expecting their second child, Coral is aiming for a greater share of voice as betting operators gear up for […]
Live & Breathe has been appointed by The Restaurant Group as its lead integrated agency on Frankie & Benny’s after a four-way pitch. Live & Breathe will devise and deliver a series of integrated and strategically-driven initiatives for the group initially working with the Frankie & Benny’s brand. The agency will report in to The […]
Samsung has produced a new piece of online content to coincide with today’s launch of its flagship Galaxy S6 and S6 edge phones. Created by Cheil UK, the video features UK star and host of ‘The Late Late Show’ James Corden. The ‘James and Wilf’ material has gone live across Samsung’s owned media, digital and […]
Samsung is set to host the UK’s biggest Twitter treasure hunt with a digital and social stunt to support the launch of its Galaxy S6 handsets, developed with Cheil UK. The ‘#GS6IsHere’ activity, which launches April 10 for one day only, aims to create a frenzy of noise and interaction around the new smartphones. Samsung […]
Adyoulike, the European leader in native advertising technology, announced that it has partnered with AppNexus to launch a new programmatic native advertising exchange. Launched across Europe, the Adyoulike Exchange solution gives advertisers access to premium in-feed native advertising inventory to be bought and sold programmatically for the first time, across desktop, tablet and mobile devices. […]
Samsung is set for a retail first with a campaign, developed with Cheil UK, that will put it centre stage in the world’s most famous department store: Harrods. The activity will see Samsung take over the majority of the retailer’s window displays and is the first time the retailer has let a technology brand take […]
On April 1 United Biscuits will launch the latest iteration of its McVitie’s Sweeeet ad series for new biscuit brand DeliChoc. The £1.7m ad campaign, created by Grey London and directed by NEO, will kick off with a 30-second advert on ITV and Channel 4, and will once again feature a cuddly animal, this time an […]
Heineken USA announces that effective July 1st, Dolf van den Brink will be the new CEO of Cuauhtemoc Moctezuma/Heineken Mexico. He will be succeeded by Ronald den Elzen, the current Managing Director of Heineken Portugal. Van den Brink has been with Heineken for 17 years. During his six year tenure at Heineken USA, he led a successful turnaround of the business, […]
A team of entrepreneurs and business leaders will begin an expedition to the North Pole on the 31st March 2015 in support of The Prince’s Trust, with the aim to raise money to help more than 250 disadvantaged young people begin careers as entrepreneurs. The expedition, titled ‘Arctic Enterprise’, will see twelve amateur and professional […]
We open in a shadowy, desolate world, dark except for a neon sign, rain pouring over the body of the supercar – the McLaren 675LT. Everything moves in slow motion – a dog barks, straining against its lead. As we pan around the car, the headlights illuminate, and the wheels begin to spin. Suddenly, the […]