Once the preserve of a select few major metro dailies, digital paywalls have been implemented aggressively by publishers over the last year, helping boost daily circulation figures at a range of publications Yet progress was uneven at best, with many newspapers still suffering substantial declines — especially at the regional level, notes the Alliance for […]
IBM has been verified by Guinness World Records for having created the world’s smallest stop-motion film – A Boy And His Atom. The company said in a statement: “The ability to move single atoms, one of the smallest particles of any element in the universe, is crucial to IBM’s research in the field of atomic-scale […]
Peugeot UK is releasing a new campaign celebrating the creative and technological advances in film-making, to mark its sponsorship of Sky Movies. The work is a series of 8 idents created by Havas Worldwide London. The idents, which are directed by Ivan Bird, aim to blur the lines between the film world and the filmed […]
GoCompare.com was the most complained-about advertiser of the past year with a total of nearly 2,000 complaints, according to the Advertising Standards Authority. GoCompare.com managed to take both the number one and number two spot with ads created by Dare showing ex-footballer Stuart Pearce and presenter Sue Barker trying to silence Gio Compario, which recieved […]
Asda has unveiled a weather responsive ad campaign for its George brand, featuring digital advertising banners which respond immediately to changes in the weather. The ‘wear your summer’ campaign is set to run across TV, print, outdoor and online, and sees the featured models switch between clothes for warm and colder summer weather. George Andrew […]
London-based design consultancy Berg has built interesting Twitter-driven cuckoo clock for Twitter UK that they call #Flock. While it’s easy to appreciate the lovely craftsmanship of these clocks, what’s even more interesting is how they’re wired into the Internet. Using an Arduino board, the #Flock cuckoo will not just make a bird pop out to […]
Work Club has won Adidas UK’s social media business following a competitive pitch. The Agency will be tasked with creating content across social media for the sportswear brand, which scored notable successes in social during the London 2012 Olympic Games.It racked up a 25% growth in its Twitter followers on the back of the success […]
Adidas premieres their latest campaign, “Quick Ain’t Fair” featuring A$AP Rocky, John Wall (Washington Wizards), Damian Lillard (Portland Trail Blazers) and Jrue Holiday (Philadelphia 76ers). “Quick Ain’t Fair,” from 180LA, opens with A$AP Rocky rapping the mythical tale of a family of quicks, who live and ball within the advanced shoe. Utilizing theinnovative technology of […]
Guardian News & Media unveiled a new platform that will allow people from around the world to submit their content directly to Guardian journalists. GuardianWitness, in partnership with EE, will build on the Guardian’s groundbreaking model of open journalism to crowdsource content from around the globe by enabling users to share videos, pictures and text […]
Media agencies have warned the TV ad market could decline by around 5 per cent year on year in the second quarter – a more severe drop in spend than had been expected. According to estimates from media agency buyers, the UK TV market could fall by 2-6 per cent between 1 April and the […]