The partnership brings together ShowHeroes’ powerful semantic targeting technologies with Skyrise’s advanced, privacy-compliant audience targeting capabilities
ShowHeroes Group, a global leader in digital video content, tech, and advertising solutions, has announced a unique UK partnership with leading mobile data intelligence company, Skyrise. Skyrise helps advertisers, agencies and media owners to make more informed media choices by providing them with up-to-the-minute, privacy-friendly behavioural and geolocation data, drawn from over 20 million UK […]
The LGBTQ+ ally. The mental health campaigner. The person who changes their community for the better. These are the heroes that walk amongst us every day. And, because they don’t usually go around wearing spandex, the Daily Record Pride of Scotland Awards lift them into the spotlight with their televised, red-carpet extravaganza. TSB’s sponsorship idents […]
The influencer based campaign encourages people to take control of their sexual experience by raising awareness that when a condom fits right, sex feels better.
VaynerMedia London has launched #FitMatters, its first campaign for global sexual wellbeing brand, Durex. Durex’s research found that 46% of consumers are not confident about buying the right condom. This often leads to purchases that don’t fit properly, which contribute to the belief that wearing a condom reduces pleasure. In making #FitMatters, Durex is pushing […]
Creative agency Impero today announces the launch of George at Asda’s next Back-to-School campaign ‘Uniform for the People’ to promote the supermarket’s great quality yet affordable schoolwear. The campaign aims to show that George at ASDA has parents’ backs, with a range of uniforms designed to deliver great value and durability for kids returning to school at the end of […]
Following a competitive pitch, integrated agency TMW Unlimited has been appointed by heritage body Historic England to deliver an integrated campaign aimed at inspiring a younger audience to rediscover their local high street. Launching this summer, the campaign will focus on unearthing people’s unique food stories and showcasing England’s rich heritage in eclectic cuisine. The contract was […]
Founders create activation which installs man in an isolated glass cell who gradually turns into a Zero
For the launch of their new horror series Resident Evil this week, global streaming platform Netflix installed a terrifying live installation on the streets of Santa Monica. Created by US creative agency, Founders, part of By The Network, the activation takes place on one of Santa Monica’s busiest streets. Played out by an actor, a […]
Dentsu UK today announces it is the first UK advertising network to partner with 55/Redefined to tackle ageism and improve representation of over 50-year-olds in the advertising industry. 55/Redefined is an organisation on a mission to redefine life after 50, creating solutions for this demographic to live longer, lead more fulfilling lives and promote age […]
The campaign promotes taking action for a better tomorrow
NatWest have launched a new edition of their brand platform ‘Tomorrow Begins Today’. The campaign encourages people to take action today, for a better tomorrow. Financial confidence and organisation have never been more important for households and businesses across the country. But taking action can be held back by a lack of tools, self-belief or simply a […]
‘Run for Each Other’ reveals the gritty determination and formidable team spirit of the track runners competing in the 2022 championships
“No matter how good a runner you are, you will always be better with a team” As the eighteenth edition of the World Athletics Championships in Eugene, Oregon, takes place this week, a new campaign by Swiss sportswear company, On, celebrates the transformative power of team spirit, shared values and fellowship – even for athletes […]
‘Don’t Be Perfect, Be Present’: New Sun Lolly campaign is inspired by 2022 YouGov poll which found that 3 out of 4 Danish parents feel under pressure to be perfect “It’s easy to forget that everything on social media is curated, and you start comparing yourself”, this is the view of a Danish parent featured […]
