Audience Store Welcomes Agency Veteran To Strengthen Programmatic Team

Ex-Dentsu media veteran Matt Champion to lead client development for Audience Store

Audience Store Welcomes Agency Veteran To Strengthen Programmatic Team

Audience Store, a programmatic technology activation company, have announced a key new hire as it continues to expand its team of experts in response to a recent period of growth. Audience Store has seen significant expansion in the last year and is doubling down on their current and new business; with a drive to focus […]

tmwi Strengthens Client Offering With Trio Of Key New Hires

Recent expansion leads to bolstering of creative, data and account management teams

tmwi Strengthens Client Offering With Trio Of Key New Hires

​tmwi, an award-winning marketing agency, has announced a series of new hires as it looks to expand its team of experts in response to a recent period of growth. They are doubling down on new and current business expansion, with a drive to focus on use of data, creative execution and a digital first approach. […]

Historic needlecraft brand DMC appoints BMB to a global strategy brief

Historic needlecraft brand DMC appoints BMB to a global strategy brief

DMC Group, the needlecraft business whose origins stretch back to 1746, has appointed BMB to a global strategy brief running across its three brands: DMC, maker of the world’s most popular embroidery thread; Sirdar, the British wool brand beloved by knitters across the globe; and digital-first crafting kit innovators Wool and The Gang. DMC Group was acquired by […]

Serviceplan Spain Beats 10 Other Agencies in Pitch to Win Valencia Region Tourism Account

Serviceplan Spain Beats 10 Other Agencies in Pitch to Win Valencia Region Tourism Account

Turisme Comunitat Valenciana has awarded its communication account to Serviceplan Spain, who will be responsible for national and international promotion of one of the most popular Spanish regions for Tourists from all over the world. Serviceplan Spain has won the account of the Valencian Tourism Community, meaning that for the next two years, the international […]

Welcome To Normville – Cool Cartoon Characters Get Creative To Remind Us About The 1M Rule

Welcome To Normville – Cool Cartoon Characters Get Creative To Remind Us About The 1M Rule

Creative agency JDO has come up with a bold, cheeky campaign reminding us to social distance and encouraging us to join the ‘new-norm’ movement to get creative and have some fun with the 1-metre rule. Normville – a bright, colourful cartoon town where social distancing is, well, the norm has a number of memorable inhabitants who keep the distance and stay […]

World-Class Athletes Inspire Viewers To Start Their Impossible In Olympic Channel’s What Moves Me

Olympic Gold Medallist Diver David Boudia Opens Up About Struggle with Depression in Premiere Episode Stream the Full Series Now at olympicchannel.com and on Olympic Channel Apps

World-Class Athletes Inspire Viewers To Start Their Impossible In Olympic Channel’s What Moves Me

With one year to go to next summer’s Olympic and Paralympic Games Tokyo 2020 hosted in 2021, Olympic and Paralympic elite athletes share personal stories from coping with uncertainty to building resilience in the new original series What Moves Me Presented by Toyota.  The six-episode Olympic Channel web series premiered worldwide on Monday, 20 July at olympicchannel.com, and its […]

DDB Worldwide Announces Leadership Appointments

Marty O'Halloran Promoted to Global Chief Executive Officer of DDB Worldwide Justin Thomas-Copeland Named Chief Executive Officer of DDB North America

DDB Worldwide Announces Leadership Appointments

DDB Worldwide today announced key leadership appointments, promoting Marty O’Halloran to Global Chief Executive Officer and naming Justin Thomas-Copeland as Chief Executive Officer of the network’s North America region. ‘Halloran most recently served as Chairman and CEO of DDB Group across Australia and New Zealand, a position he has held since 2005. DDB Australia/New Zealand currently […]

Bringing gaming tech into the marketing space for the launch of Honda’s first electric car

Saddington Baynes levels up the standard online car configurator, creating a more interactive and immersive user experience with real-time technology.

Bringing gaming tech into the marketing space for the launch of Honda’s first electric car

Using innovative technology to promote their first fully electric car was a no-brainer for Honda. To capture the newness and freshness of the launch – happening first in Sweden, followed by other European markets – whilst also emulating the experience traditionally associated with dealerships, the European brand commissioned integrated production studio Saddington Baynes to develop […]

World Energy Council opens up the energy dialogue in partnership with StormBrands

World Energy Council opens up the energy dialogue in partnership with StormBrands

The World Energy Council launches WE Talks, an open-access digital-content platform where inspirational leaders from all walks of life, sectors and regions of the world are invited to engage in conversations about energy transition and what it means for humanity – with brand strategy, identity and design by StormBrands. For almost 100 years, the Council […]

Digital tools: Business-to-business marketing and branding makes way for business-to-people

By Philip Koh, head of strategy, strategic brand design studio Without

Digital tools: Business-to-business marketing and branding makes way for business-to-people

Pure B2B branding and marketing is making less and less sense as digital services providers realise its employees and end users that they need to keep happy For years, the main job of B2B branding and marketing digital professional services has been to communicate functionality and reliability. Brands have been laser-focused on CEOs and CTOs, […]