Verasity, an adtech company that prevents invalid traffic across digital video advertising, announces today the inclusion of its VeraViews ad stack, powered by Verasity’s patented Proof of View technology, in the IAB’s Global Vendor List (GVL). VeraViews is an ad stack and advertising ecosystem powered by distributed ledger technology (DLT) and built around Verasity’s patented […]
Company rated 9/10 by clients on The Drum Recommends
As it reaches 13 years in business this summer, Loom Digital is celebrating its best ever half-year financial performance. The Bristol-based digital agency has scooped 11 new clients in the past six months, including LITELOK – the brand behind the world’s lightest bike locks; fuel storage solutions company, Western Global; and summer school provider, Summer Boarding Courses […]
Both brands commit to CAN’s manifestos on ethical business practices to retain membership
The Conscious Advertising Network (CAN) today announced the signing up of two new members – Nationwide Building Society and innocent. Launched in 2019, CAN is a UK-based voluntary coalition of over 150 organisations, which share a vision to ensure industry ethics catch up with the technology of modern advertising. Both brands have committed to CAN’s […]
VIBE by Jet2holidays has coupled up with Wavemaker UK and ITV for an integrated campaign to celebrate its designation as this year’s official travel partner of Love Island. VIBE by Jet2holidays is designed for the growing millennial market and offers an extensive collection of over 160 hotels across almost 50 resorts. Whether laidback or lively, […]
The Times of India’s new campaign ‘The Times of a Better India’ celebrates India’s progress through every decade and the opportunities it created for citizens to leverage.
‘The Times of a Better India’ is an initiative that explores the continuum of change and positive development that India has witnessed since Independence, where every decade has built upon the progress of its preceding one. Chronicling achievements such as the country’s first underwater tunnel for the Kolkata Metro, which is currently under construction, to […]
Twinings is one of the world’s longest-running brand marks, with a home in London since 1706. Creators of the English Breakfast blend, Earl Grey and Lady Grey, it has been the go-to brand for consumers in China and South-East Asia seeking a taste of old-world western luxury. However, to a younger generation of more worldly […]
UK-leading B2B data list provider mib Business Data has officially joined with sister company Let’s Run Social to create Let’s Run Marketing. Run by social media marketing specialists James Urquhart and Nick Boddington for the last 12 years, Leamington Spa-based mib Business Data provides organisations with GDPR-compliant data – specialising in the automotive sector – […]
Creative agency EveryFriday has been appointed by Ashman, an exciting new banking proposition, to evolve its strategic brand positioning, expression and go-to-market launch. Ashman, which was founded by real-estate entrepreneurs Ashkin Mittal and Manhad Narula, plans to transform the banking experience for property SMEs (small and medium sized enterprises), a £90bn market opportunity. […]
BERLIN SNEAKERHEADS’ DREAMS COME TRUE – REVEALING A SWIMMING POOL SHAPED LIKE ICONIC ADIDAS ZX 10000 SNEAKER Crafted from materials available to buy in any HORNBACH store, the Sneakerpool – a pool in the shape of an enormous pair of sneakers – was revealed at Berlin Fashion Weekend. The supersized stunt by agency Heimat Berlin […]
COPA90, the fan-first football media organisation, has appointed Eniola Aluko to their board as the company continues to further its reputation and coverage of women’s football. Eniola’s role will be a dual one – as a board member helping guide the strategy and growth of the business while also being an active ambassador for COPA90’s […]