Tech fuels spirit of sportsmanship at Rugby World Cup as Mastercard unveils live ‘Player of the Match’ trophy

Tech fuels spirit of sportsmanship at Rugby World Cup as Mastercard unveils live ‘Player of the Match’ trophy

As Rugby World Cup 2019 kicks off, worldwide partner Mastercard is celebrating the inclusive spirit and innovation that makes rugby a uniting force for fans and players around the world. “Connecting with people through their passions is at the heart of how we bring Priceless to life all over the world,” said Raja Rajamannar, Mastercard Chief Marketing […]

Glenfiddich redefines whisky in new Grand Cru expression, with identity and packaging by Here Design

Glenfiddich redefines whisky in new Grand Cru expression, with identity and packaging by Here Design

Glenfiddich has released a unique new expression, Grand Cru; an exclusive Scottish Single Malt matured for 23 years and finished in rare French cuvée casks, with identity and packaging design by London-based studio Here Design. Following the recent rebrand of the core Glenfiddich range – including new packaging design for its 12- and 15-year-old liquids […]

Monumental Sports & Entertainment introduces new brand positioning and advertising campaign

Monumental Sports & Entertainment introduces new brand positioning and advertising campaign

Monumental Sports & Entertainment (MSE), one of America’s leading sports and entertainment family, launched a new brand campaign themed, ‘Raise the game. Be Monumental,” to raise awareness of the Monumental brand among fans and the broader D.C. business community. The new branding effort features the launch of a new and improved company website and new advertising campaign. […]

Caffè Nero launches transformational new menu with biggest ever ad campaign via isobel

Caffè Nero launches transformational new menu with biggest ever ad campaign via isobel

Premium independent coffee house, Caffè Nero, has unveiled its biggest ever advertising campaign to support the launch of its new artisan food menu, which aims to transform coffee shop food across the market.   Developed by independent creative agency isobel, the advertising campaign brings to life the vibrant new menu, the biggest food transformation in Caffè Nero’s 22-year history. […]

Fanta goes ‘Too Dark’ with Halloween Snapchat-led campaign

Fanta goes ‘Too Dark’ with Halloween Snapchat-led campaign

Fanta is looking to further establish its connection to Halloween with a new digital, social and out-of-home campaign from digital creative agency Movement.  Fanta will look to reach teens in order to build a lasting association between the brand and Halloween. The campaign will encourage engagement and co-creation with Fanta, while driving both awareness and […]

Environmentalists and Team GB athletes headline Vin + Omi’s London Fashion Week eco parade

Environmentalists and Team GB athletes headline Vin + Omi’s London Fashion Week eco parade

Environmentalists Jo and Leah Wood joined TeamGB athletes on the catwalk at London’s Savoy Hotel for STING SS20, Vin + Omi’s eco and sustainable London Fashion Week show. Highlights from last night’s show will be broadcast across 14 Ocean Outdoor digital out-of-home (DOOH) screens in Scotland, Birmingham and London on September 19. This seasons’s sensational […]

Soapsmith relaunches with luxurious, new branding and packaging crafted by Bulletproof

Soapsmith relaunches with luxurious, new branding and packaging crafted by Bulletproof

Award-winning London-based soap and body care brand, Soapsmith, has relaunched with contemporary new branding and packaging created by global independent brand design agency Bulletproof. Founded in 2012 by Samantha Jameson, Soapsmith has created a loyal cult following for its crafted and uniquely scented handmade soaps and body care products. Inspired by the character and vibrancy of […]

It takes two: For the best results, in-house and agency designers need to work together

It takes two: For the best results, in-house and agency designers need to work together

There’s been a lot of talk in the media about how more and more businesses are looking to recruit in-house designers, with ‘for’ and ‘against’ arguments debating this approach over hiring the services of external agencies. But rather than choosing between the two, perhaps the route to the greatest creative output lies in combining the […]