GumGum study shows a resurgence in contextual targeting in advertising, but highlights room for industry to grow

GumGum study shows a resurgence in contextual targeting in advertising, but highlights room for industry to grow

 Almost half (49%) of businesses in the US are using contextual targeting in their advertising mix with 32% relying on contextual targeting in the UK, according to a new research report “Contextual Advertising: The New Frontier.” The report, released on September 13 and commissioned by GumGum, an artificial intelligence company with deep expertise in […]

Older women and menopause negatively stereotyped by the media, according to UM research

Older women and menopause negatively stereotyped by the media, according to UM research

According to research released on September 12, nearly half (44%) of UK women aged 50+ feel patronised by advertising (compared to 31% of all women), while more than a quarter (27%) feel that ads contribute to creating and maintaining negative stereotypes of their demographic group. Almost half (45%) of older women also agree that ‘society […]

NICE employ Gordon Ramsay to drive home their ‘Don’t Compromise’ message in new ad

NICE employ Gordon Ramsay to drive home their ‘Don’t Compromise’ message in new ad

NICE, a leading provider of enterprise software solutions, has unveiled a new campaign with celebrity chef, Gordon Ramsay which includes a video of various people pretending to be the world famous chef, reinforcing NICE’s message ‘Don’t Compromise’ – encouraging business not to compromise on the customer experience. “Gordon Ramsay is the living definition of excellence […]

Mel Edwards Named Wunderman’s Global CEO

Mel Edwards Named Wunderman’s Global CEO

Wunderman, the leading global digital agency and a WPP company, announced the appointment of Mel Edwards as Global CEO, effective immediately. She succeeds Mark Read, who was recently named CEO of WPP. As Global CEO, Edwards will oversee 9,200 people across 200 offices in 70 markets and build on Wunderman’s strengths as a leading digital […]

BETC Group launch BETC Étoile Rouge, a new generation of luxury

BETC Group launch BETC Étoile Rouge,  a new generation of luxury

Following the acquisition of Étoile Rouge, an independent agency founded by Delphine de Canecaude in 2001, BETC Luxe and Étoile Rouge are officially merging to create BETC Étoile Rouge, an agency dedicated to luxury, fashion and beauty brands, as part of the BETC Group. Co-managed by Brune Buonomano (General Manager), Delphine de Canecaude (General Manager) […]

Rovio Entertainment appoints Jazwares as global master toy partner

Rovio Entertainment appoints Jazwares as global master toy partner

Rovio Entertainment Corp. announced the appointment of Jazwares as its global master toy partner. This new multi-year collaboration will deliver an innovative range of toys to fans around the world in support of Rovio’s many upcoming entertainment ventures, including the planned September 2019 theatrical release of The Angry Birds Movie 2, the hotly anticipated sequel […]

The Trade Desk unveils the ‘Most Excruciating Ad Buy Ever’ in new print campaign by VSA Partners

The Trade Desk unveils the ‘Most Excruciating Ad Buy Ever’ in new print campaign by VSA Partners

The Trade Desk tasked global creative agency VSA Partners with speaking to a wider audience and building on their industry leadership position. Using a traditional platform to showcase the value of digital was a bold choice, designed to make a clear statement, convey personality, and assume a leadership stance in the category. A high-profile newspaper […]

American Airlines and British Airways bring the Best of Both Worlds to Canary Wharf with the Altitude Academy

American Airlines and British Airways bring the Best of Both Worlds to Canary Wharf with the Altitude Academy

American Airlines and British Airways will reveal a unique two-day experience in the heart of Canary Wharf, where consumers can sample the on-board premium experience without leaving the ground. From 19th – 20th September, the Altitude Academy will invite passers-by to enjoy a series of unique experiences and discover their personal flyer style. Guests will […]

Red Bee announces the launch of Telemundo’s brand refresh

Red Bee announces the launch of Telemundo’s brand refresh

Red Bee, the creative and branding agency, announced the launch of broadcaster Telemundo’s refreshed brand design. As the leading Spanish-language broadcaster in the United States, Telemundo is recognised for redefining Hispanic media and content. Red Bee was tasked with leading the rebrand and campaign launch. The agency’s work encompassed; devising the creative-strategy that became the […]