American automotive manufacturer Dodge, launched tongue-in-cheek commercials for Shark Week which proves that, sometimes, it’s best to stick to the streets. Created by GSD&M, Asphalt Party sees people bringing the beach to their Dodge and it’s surprising what they can recreate on the pavement. Directed by Jason Woliner, the spot opens on a guy […]
Multichannel in-store and digital production company Immedia is working with JD Sports (JD), the leading UK trainer and sports fashion retailer, to create a new multi-stream music entertainment platform, JD-X, available to customers in-store and via its mobile app JD Sports. JD-X is a 24-hour music and entertainment service which officially launched at the weekend […]
Organic baby food brand Earth’s Best, have launched their first major integrated campaign, created in partnership with Burns Group. The new campaign, “Organic Looks Like This” asserts Earth’s Best’s leadership in organic baby food. Earth’s Best was the first branded organic baby food, and for over 30 years has been dedicated to making quality […]
Holidaymakers who fall ill in Europe, North America, the Middle East and Asia, are taking advantage of mobile consultations with UK-based GPs through the âNow GPâ app. Up to 600,000 holidaymakers who need medical advice whilst travelling abroad can, at the touch of a button, obtain GP and medication guidance and, if needed, access an e-prescription […]
AKQA announces the appointment of Daniel Robathan as General Manager, and Daniel Holleb as Strategy Director in the Melbourne studio. Robathan and Holleb will report directly to Managing Partner Brian Vella. Robathan joins from IBM with over 15 years’ experience leading digital and technology teams, and is a proven leader with a strong track record. […]
Publicis Media CEO Sue Frogley has today unveiled two key promotions to her UK leadership team with immediate effect. Mark Howley assumes the newly created role of chief operating officer, Publicis Media UK with the practices reporting to him. Working closely with Frogley, his new role will focus on growing client business by creating even […]
E-commerce photo gifting brand Photobox has appointed media agency The Specialist Works to handle its communications strategy, media planning and buying account. Following a competitive pitch, The Specialist Works are tasked with positioning Photobox as the go-to website for thoughtful gifts. The Specialist Works will be delivering brand and acquisition activity across the UK and […]
Tim Albert joins leading baby and toddler snack food brand Organix as Marketing Director. With sales of £40m and 45% market share, Tim’s appointment will help to accelerate growth of the Organix brand. With more than 15 years’ in FMCG food companies, Tim’s experience includes working on household names Birds Eye, Old El Paso, Sharwood’s, Berocca, […]
Following the recent acquisition of the Goodfella’s Pizza brand from “Green Isle Foods Ltd”, (a subsidiary of Borparan Holdings Ltd), Nomad Foods Europe has appointed Grey London as the lead creative agency for the frozen pizza brand for the UK and Ireland. Grey will be working with Goodfella’s on creating an exciting new multi-channel campaign […]
Condeco, the workspace management tech company, has appointed gyro London as its global agency to support brand evolution and marketing communications. The agency won the business after a pitch against undisclosed agencies. Condeco decided to review its marketing arrangements after identifying the need for a more cohesive brand strategy to support existing and new products. […]