HiPP Organic is thrilled to be introducing its new brand repositioning to the baby food category; ‘Feel HiPP’. The exciting new messaging and positioning from one of the UK’s most loved organic baby food brands, aims to excite and engage parents to ‘Feel HiPP’ throughout their weaning journey; enjoying and embracing every moment they […]
This summer, consumers across London will be invited to take part in a Zipcar Flex challenge, with the winners enjoying free driving credit for a year from the car sharing brand. Run by global brand experience agency Sense, the campaign will use the game to introduce consumers to Zipcar Flex and drive acquisitions to the […]
Heineken has awarded the global advertising business for Sol to J. Walter Thompson Amsterdam. After a short and non-traditional pitch involving three international agencies, Heineken selected J. Walter Thompson Amsterdam as its global partner to develop the new assets for the Sol Brand internationally. Sol, the original Mexican beer born in 1899, is one of […]
Merkle, a leading technology-enabled, data-driven performance marketing agency, announced that Merkle Periscopix has been appointed as one of the first three accredited agency partners within the Google Shopping ecosystem, following a raft of changes. The announcement comes as Google Shopping opens up to Comparison Shopping Sites (CSS) in the European Economic Area and Switzerland, resulting […]
Posterscope, the out-of-home and location marketing specialist, has today appointed Gill Huber to the newly created role of Chief Client Officer. Currently Head of Marketing and Communications, Huber becomes CCO immediately to lead growth initiatives and better integrate the Strategy and Marketing teams. She will retain her current responsibilities while additionally fostering agency and direct […]
The All England Lawn Tennis Club (AELTC) will welcome almost half a million visitors to 2018’s Championships by transporting them on a visual journey through the iconic tournament’s rich history as they make their way to the Grounds. This year’s “Arrivals” campaign, tells a series of inspiring and entertaining stories from its opening in 1877 […]
South Western Railway launches a new campaign ‘LIVE BIG’, created by WCRS, Engine’s creative agency. The campaign starts with an offer which sees kids travel for just £1, using colourful and vivid illustration to further encourage families to get out exploring. Written by creative team Jessica Watson and Alicia Job and brought to life by […]
This weekend, public service provider Dublin Bus wanted to add an extra level of ‘proud’ to their continued support for Pride Festival Dublin. Working with creative agency ROTHCO (part of Accenture Interactive) they decided to fill their buses with the proudest people – dads. Following research, ROTHCO and director Jamie Delaney unveiled the fact […]
Häagen-Dazs marks its first foray into fashion with ‘The House of Häagen-Dazs’ during Berlin Fashion Week in an initiative by creative agency Space. ‘The House of Häagen-Dazs 48 Hour Collection’ will run over the two days of InStyle Lounge (4-5 July) during fashion week and will see the brand challenge young fashion designers to use […]
Chiltern Railways has launched its “Travel Free-Range” campaign which urges families to get out and about on their services during the summer holidays. The digital-first campaign is the first since the appointment of The Gate, an MSQ company, as media agency of record to the account following a competitive pitch (it has been the creative […]