Infinity Nation, the specialist online retail growth agency, has been chosen by women’s athleisure clothing brand, Boudavida to help develop and implement its digital growth strategy. This appointment marks Infinity Nation’s ninth win in nine months. The agency, whose online retail strategies have proved successful with other clients including cycling brand, Rapha, hamper.com, Home Leisure […]
Multi-disciplinary creative studio Satore Studio has announced the launch of its new venture Satore Tech, with the appointment of creative technologist and SFX and VR expert, Sergio Ochoa as its head. Sergio has a remit to bolster Satore’s focus on research and development, investing a substantial resource into developing new technology-led solutions for clients. The […]
BMW i is hosting a flavour-filled journey that will electrify taste buds at 2018’s Taste of London at their Restaurant ‘A Taste of BMW i.’ The activation, developed by Wasserman’s Experience division, will bring to life the new BMW i8 Roadster through a four-course tasting menu, inspired by the key brand pillars; sustainability, innovation, visionary […]
McDonald’s celebrates the incredible highs and lows of being a football fan during the FIFA World Cup with a new campaign telling them ‘We’re with you’, created as part of their official sponsorship of the tournament. Created by Leo Burnett London, the new campaign includes a film that broke internationally on the first day of […]
The Big Shot launches Tommy’s new campaign #AreYouReady for pregnancy – Tommy’s first ever pre-conception campaign in partnership with Public Health England (PHE), the Royal College of Obstetricians and Gynaecologists (RCOG) and the UCL institute for Women’s Health. The integrated digital campaign will go live across Facebook, Instagram and Youtube and will educate women about […]
Pearlfisher London creates new brand identity and packaging for Little Moons – artisan producers of premium gelato mochi ice-cream. As the UK’s foodie culture grows, consumers are increasingly looking to exotic flavours for newness, excitement and intrigue. With the history of a family baking business specialising in mochi-making – a traditional Japanese rice dough ball […]
The Economist, a leading source of analysis on international business and world affairs, launches a real-time, reactive campaign for the 2018 FIFA World Cup. While the usual pundits will talk about who scored what and how, The publication will be looking at the nations behind the squads, providing a detailed perspective on what is really going […]
TBWA\RAAD have launched their latest campaign for the INFINITI Q50 in the Middle East. The brand plans to hijack the conversation around the biggest tournament on the planet, without being an official sponsor. As the Middle East gets ready for Russia, so do the official and non-official sponsoring brands. In a field where big budgets […]
Law firm Mishcon de Reya has launched a new brand campaign developed with BBD Perfect Storm. ‘The Law of Tomorrow’ is a platform for the big picture thinking exemplified by Mishcon de Reya’s lawyers, who recognise the threats and opportunities their clients face in a disruptive and fast-changing environment. The creative work highlights a […]
Collider has appointed Lee Menzies-Pearson as Senior Strategist as the agency continues to broaden its talent base following a period of growth. In this newly created role, Lee will report into Charlotte Bunyan, Head of Strategy. Lee joins Collider from Harvard, a marketing and PR agency, and will be responsible for providing strategic input across […]