As part of a competitive pitch, it has been announced that Breast Cancer Now has named GOOD Agency as its lead fundraising agency responsible for charity’s new Regular Giving mass marketing campaign. Collaborating with the charity’s team, GOOD will be tasked with creating a new, multi-channel Regular Giving product to recruit and engage donors. The […]
We Are Social has been appointed by Sanpellegrino, the Italian beverage company synonymous with the highest quality, to support the company strategically and creatively across its social and ebusiness activities. The agency’s Milan office will work across Sanpellegrino’s Italian brands including S. Pellegrino, Acqua Panna and Sanpellegrino soft drinks, globally, to further build its social, […]
VML has announced the promotion of Jason Xenopoulos to global chief vision officer and chief creative officer of VML EMEA. As chief vision officer, Xenopoulos will drive VML’s long-term vision and global positioning across VML’s global network, which spans 33 offices in 15 countries across six continents. As chief creative officer, EMEA, Xenopoulos will work […]
As Britain prepares to negotiate fresh trade deals abroad, new global research from Barclays Corporate Banking reveals two fifths (39%) of international consumers would be more inclined to buy a product if it displayed the Union Jack. This was especially true for consumers in Asia and the Middle East (India, 67%; UAE, 62%; China, 61%), […]
“Children are precious. Yet as a society we are failing them. No child in Ireland should experience poverty, neglect or not have a home. This work is about getting people to stop and think about these issues and support Barnardos in changing these children’s lives.” That’s according to Laurence O’Byrne, Creative Director at award winning […]
Leading kids Fromage Frais brand Petits Filous has announced a new communications programme, taking on an important, topical opportunity for kids’ development. The campaign will kick off with activity revealing the power of Free Play (unstructured, voluntary, child-initiated activity). With a £3 million media spend planned throughout 2018. ‘Free Play’ is child led play which helps […]
Businesses that focus on customer experience have the capacity to significantly outpace their competitors, according to Adobe’s Digital Trends 2018 report. The report, published in association with Econsultancy, surveyed 13,000 marketing, creative and technology professionals in the US, APAC and EMEA to look at the most significant trends impacting digital strategies in the short term. […]
WARC, the international authority on advertising and media effectiveness, has released its latest monthly Global Ad Trends report, digesting up-to-date insights and evidenced thinking from the worldwide advertising industry, with a focus on out of home advertising. Based on media channel data in 96 countries and detailed findings from the world’s key ad markets – […]
European DIY chain Hornbach works with their long-time creative partner, Heimat on a collaboration with globally renowned architect and designer Sigurd Larsen with the aim to make high-end design affordable. Working from a premise that great design should be democratic and accessible, Larsen has worked with Hornbach to create something new and rather wonderful: […]
This World Poetry Day (March 21st), coffee roaster Julius Meinl and critically acclaimed musician, JP Cooper, invites coffee and tea lovers to unleash their inner poet and have their written word serve as currency for the day. The opportunity comes as part of the fifth annual Pay With A Poem initiative, which will see JP […]