Studio Blvd. and River Island create provocative campaign for its SS18 collection

Studio Blvd. and River Island create provocative campaign for its SS18 collection

River Island will stand against societal labels in its new SS18 campaign, created by integrated agency Studio Blvd and produced by sister company JN Production. The ‘Labels Are For Clothes’ ad campaign, runs from February 6th across TV, VOD, out-of-home, press, social and with influencers Daisy Lowe, Chanel Iman and Zack Miko. The campaign seeks […]

McCann Worldgroup presents “Heroes of the Mobile Age” at Mobile World Congress 2018

McCann Worldgroup presents “Heroes of the Mobile Age” at  Mobile World Congress 2018

McCann Worldgroup announced its continued partnership with Mobile World Congress for the 7th consecutive year. One of the longest-standing partners of the event, McCann Worldgroup is the only major advertising communications agency network to partner with Mobile World Congress since its inception in 1996. Under the theme “Mobile: The Next Element”, Mobile World Congress 2018 […]

Tim Lacey appointed as Non Executive Director by Infinity Nation

Tim Lacey appointed as Non Executive Director by Infinity Nation

Infinity Nation, the online retail growth consultancy, has appointed Tim Lacey as Non Executive Director. Lacey, a specialist in the private equity (PE) industry, runs Middle 8 Capital and has worked as MD and commercial director for a range of PE-backed businesses. Drawing on his understanding of PE investor’s perspective and needs, Lacey will focus […]

Bulletproof Creates Branding for New Premium Rye Whiskey Brand, Fort Hamilton

Bulletproof Creates Branding for New Premium Rye Whiskey Brand, Fort Hamilton

Alex Clark Spirits has partnered with independent, global strategic brand design agency, Bulletproof, to create the brand identity and packaging design for its new premium rye whiskey, Fort Hamilton, locally produced out of Brooklyn, NY. Alex Clark has big ambitions in the spirits category and approached Bulletproof with the opportunity to create a truly distinctive […]

belVita Brings ‘Good Mornings’ Campaign to Train Stations Across the UK

belVita Brings ‘Good Mornings’ Campaign to Train Stations Across the UK

Breakfast biscuits brand, belVita, brought some breakfast joy and beautiful music to commuters at Charing Cross station in London as part of its ‘Good Mornings’ campaign. The music came from a bright yellow piano played by a professional pianist. The campaign was created by integrated marketing agency HeyHuman. belVita will be touring train stations across […]

Every Super Bowl Ad was a Tide Ad According to David Harbour and Saatchi & Saatchi New York

Every Super Bowl Ad was a Tide Ad According to David Harbour and Saatchi & Saatchi New York

 Procter & Gamble-owned Tide, in partnership with Saatchi & Saatchi New York, hijacked every stain free ad furthering its history of ground breaking Super Bowl efforts. While other brands, like Old Spice and Mr. Clean, showed up throughout the game, it was all part of Tide’s master plan, because no matter which “product” was being […]

Intuit Introduces Animated Short Film to Launch First Corporate Brand Campaign

Intuit Introduces Animated Short Film to Launch First Corporate Brand Campaign

 Intuit Inc., maker of TurboTax, QuickBooks, Mint and Turbo, debuted its first-ever corporate brand campaign in the company’s 35-year history. The heart of the campaign is centred around a four-minute, animated short film that showcases how Intuit, with its ecosystem of products, helps power prosperity for consumers and those who work for themselves. The film […]