Creative agency Space has strengthened its creative team with two senior hires to work across the agency’s client portfolio which includes William Grant & Sons, Heineken, Arla Foods, General Mills and Wimbledon. Cat Kempsell, former Creative Group Head at Live & Breathe, and Sam Pepper, former Senior Creative at Wasserman, both join Space as Creative […]
Spark44 has announced the appointment of Ralf Specht as Chief Executive Officer (CEO), elected by the Joint Venture Board of Management. As of 1 January 2018, Mr Specht replaces Steve Woolford as CEO, who is retiring from the business. After a successful career with global automotive brands and communications agencies, Steve developed the Spark44 business […]
As Serviceplan International continue to expand their unique House of Communication model across the globe, making strategic creative and management hires to reflect their increasingly global outlook, Serviceplan China has appointed Chong Kin as Chief Creative Officer Greater China, Marcus Ma as Managing Director Beijing, and Lili Pang as General Manager Shanghai. Chong Kin and […]
MarComm’s Star Parade is a series where we shine the spotlight on some of the global stars from the Marketing and Communications industry, and Souvik Datta has been a creative beacon in India for over 17 years now. Creativeland Asia’s executive creative director has previously worked for some of India’s leading agencies and his work has also […]
Wavemaker, GroupM’s new billion-dollar revenue, media, content and technology agency created from the merger of MEC and Maxus, opens for business on January 9th in the UK. Wavemaker launches in the UK with a team of 700 led by the recently announced new CEO Jason Dormieux, and will service a portfolio of clients including L’Oréal, Vodafone, […]
Refrigerator magnets will never be the same. One touch and you can have Wild Turkey Bourbon, SKYY Vodka, or any number of Campari America products delivered automatically to your front door. The innovative spirits company is piloting a program to simplify the consumer purchase cycle by leveraging near field communication (NFC) technology. It will allow consumers to […]
Isobar has launched #ItsOnYou a digital campaign for . The mainstay is a digital film on running for non-runners. The core objective of the campaign is to expand the brand’s community of runners, especially targeting women non-runners. While most brands strive to garner new audiences through strong communications, which are driven by motivation and persuasion, […]
Above+Beyond has strengthened its creative department with two new hirings – Creatives Ben Gough and Jordan Dale. Gough is a recent runner-up in the 2017 Homespun Yarns short film competition for his film ‘How A Kite Flies’ – a humorous yet heart-warming story of loneliness narrated by Sir Ian McKellen. He has worked as a […]
Pizza Hut has brought on board Ventureland Asia to enhance its performance and online marketing strategy in the Indian market, with a digital first approach. The agency will collaborate with Baaash, the digital communication and content division company of the Creativeland Asia Group. Ventureland Asia, through the application of its capabilities, finance, technology and comprehensive […]
Despite the trend for reducing sugar consumption and healthy living, the British just can’t shake their love of biscuits with 93% of us indulging in them. So where do the new product opportunities lie in the biscuit category? FMCG trade publication The Grocer asked brand strategy, design and innovation consultancy Brandon to create the next […]