Seeds&Chips and Saatchi & Saatchi Italy partner to address the future of the food industry

Seeds&Chips and Saatchi & Saatchi Italy partner to address the future of the food industry

Seeds&Chips, The Global Food Innovation Summit founded by Marco Gualtieri, has appointed Saatchi & Saatchi to handle its advertising for their next event scheduled in Milan from 7th to 10th of May 2018. Seeds&Chips, now in its fourth year, has become a point of reference within the food industry for food innovation. The yearly summit […]

Acceleris acquires Limelight PR

Acceleris acquires Limelight PR

Acceleris, the multi-award winning communications agency has announced its acquisition of London and Dubai based PR and Communications agency Limelight, in a move which will create a new force in national and international reputation management. The new agency will have offices in London, Harrogate and Dubai and will be in the UK’s Top 20 agencies […]

Ei Group Partners with Yext to Build its Digital Footprint

Ei Group Partners with Yext to Build its Digital Footprint

Ei Group, one of the largest pub company in the UK, has partnered with Yext, the global digital knowledge management provider, to maximise discoverability of its portfolio of pubs across the digital ecosystem, improving customer experience and driving footfall in real-time. The Yext knowledge Engine is a cloud-based platform that will be the single and […]

World Media Group welcomes three new associate members as it celebrates its 20th anniversary

World Media Group welcomes three new associate members as it celebrates its 20th anniversary

Ad tech firms Rezonence and Smartology, along with science and technology institute and media owner, The Smithsonian, are to become the first associate members of the World Media Group as it celebrates its 20th anniversary. To date members of the World Media Group, a strategic alliance of organisations who are committed to promoting award winning […]

Etcetera Amsterdam Teams with Burger King to Unveil ‘the Worst’ Campaign Ever

Etcetera Amsterdam Teams with Burger King to Unveil ‘the Worst’ Campaign Ever

 Burger King has worked with Amsterdam creative agency Etcetera to launch a new campaign for their latest product release in the Netherlands in 2018: Grilled Dogs. Those unacquainted with the Dutch language might miss the twist: the Dutch word for hot-dogs is ‘worst’. As Burger King is known for flame-grilling since 1954, the campaign […]

Serviceplan and Strellson create first online shop to accept likes as currency

Serviceplan and Strellson create first online shop to accept likes as currency

For brands navigating the digital age where the Bitcoin is becoming a credible currency, likes are the new social platform currency rapidly catching up with real money. Strellson and Serviceplan were ahead of the curve with ‘The Like Shop’, which enabled fashion lovers to purchase the Spring/ Summer 2017 collection with likes instead of money. […]

Cathedral City Announces Sponsorship of ‘Britain’s Brightest Family’ on ITV

Cathedral City Announces Sponsorship of ‘Britain’s Brightest Family’ on ITV

Cathedral City, one of the UK’s favourite cheese brand, returns to TV screens this January, sponsoring brand-new ITV family quiz show Britain’s Brightest Family. The sponsorship, arranged through media agency UM, launches on 10th January and is supporting episodes of ITV’s new family-focused knock-out quiz hosted by The Chase Governess, Anne Hegerty. It marks Cathedral […]

American Tourister announces football superstar Cristiano Ronaldo as its 2018 Brand Ambassador

American Tourister announces football superstar Cristiano Ronaldo as its 2018 Brand Ambassador

American Tourister, leading international luggage brand, announced the signing of international football superstar, Cristiano Ronaldo, as its new brand ambassador for 2018. Five-time winner, a world record, and the current holder of the FIFA Ballon d’Or Award (2008, 2013, 2014, 2016, 2017), the former Manchester United (2003-2009) and Real Madrid (2009-present) goal-scoring record-breaker has won […]