New research has shown the immediate impact of the OpenRTB 2.3 programmatic standard on the native advertising market. During 2015 around one in six native campaigns (15%) were already being run programmatically. The study carried out by native advertising platform Adyoulike, analysing 1.3 billion in-feed native ads run in the UK throughout 2015, is the […]
A radical new bill design for SSE by global brand design consultancy Elmwood, has been welcomed by an array of consumer groups and could pave the way for the industry on better bill communication. Customer experience has been the driving force behind the new concept, bringing the essence of current regulations around energy billing to […]
Aren’t there mornings when you wake up with a song stuck in your head? You are so comfortable and so full of energy that you can’t hold yourself back. Jockey India’s latest film captures those mornings when you can’t help yourself, but start moving spontaneously. Jockey, the American innerwear and leisurewear brand has been making […]
Saatchi & Saatchi Poland / Interactive Solutions in partnership with Saatchi & Saatchi Singapore, launched a unique Amnesty International campaign that allows people to support important causes via their Facebook, Twitter and email accounts in an unexpected, new way. The Silent Protest app is activated when a mobile phone is turned to silent, using individuals […]
VocaliD, an innovative company that is pioneering the customization of digital voices for people with speech impairments, has tasked creative agency, Saatchi and Saatchi New York to create a new marketing campaign that will drive awareness and encourage people to share their voice. Founded in 2014 by speech scientist, Rupal Patel, VocaliD is the first […]
OLIVER Group, the in-house agency specialist, has designed and launched The OLIVER Marketing Gateway (OMG), a new end-to-end marketing resource management platform. Designed to streamline the entire marketing communications process, OMG is aimed primarily at marketers and has already been adopted by a number of OLIVER’s global clients. Founded on the OLIVER team’s decades of […]
London commuters got an eyeful this morning as a number of ‘Stags’ were spotted chained to lamp posts, taped to benches and handcuffed to bus stops across the capital. These scenes of stag party aftermath were staged by LateRooms.com as an audacious marketing stunt to celebrate the start of peak wedding season. The ‘Stagvertising’ campaign […]
Working in collaboration with the Royal Foundation of The Duke and Duchess of Cambridge and Prince Harry, the award-winning agency, Lambie-Nairn announced that it has developed the visual identity of headstogether.org.uk – a new campaign to end stigma around mental health. It is the single biggest project Their Royal Highnesses have undertaken together and the campaign […]
Lions Health has announced a partnership with RB, the global leader in consumer health and hygiene, and Save the Children, to tackle the world’s largest environmental health risk – air pollution – in an innovation challenge like no other. Hosted at Lions Health, part of the International Festival of Creativity in Cannes, the RB & […]
Budapest100 is an urban civil festival organised annually to celebrate the 100 year-old buildings of Budapest. In April 2016, Nagykörút (Grand Boulevard) was the focus of the program, which turned 120 years old. CIB Bank, with 5 branches on the Grand Boulevard, is a proud inhabitant of this prominent street, so they decided to commemorate […]