To relaunch Playboy Fragrances, worldwide global beauty company COTY and Leo Burnett France brought back the brand’s core values, reinvigorating them and adapting them to a whole new generation with a tagline that only Playboy fragrances could truly own : ‘Never Stop Playing.’ “Dreaming big no matter your age have always been a part of […]
Marmite, Unilever’s famous spread, has launched a new digital experience that analyses your emotions whilst you taste Marmite, to discover, in real-time, whether you are likely to be born a lover or a hater. The technology has been developed by digital creative agency AnalogFolk. Visit tasteface.marmite.co.uk on your mobile and try some Marmite. TasteFace and […]
September 11 sees the launch of Uncommon Creative Studio, which has been built with one singular mission. In a world which has reached peak stuff, a world where people wouldn’t care if most brands disappeared tomorrow, Uncommon wants to build brands that people in the real world wish existed. It will do this by working […]
Brand purpose consultancy Given London is set to deliver a new project with Anglian Water following a successful three-way pitch. The new project, which launched on September 9, aims to bring about consumer behaviour change around water usage and test new technologies and innovation being pioneered by the water company in Newmarket – a town […]
Total brand experience agency, Momentum Worldwide (UK), has appointed Matthew Mayes, formerly Head of Digital at GMR Marketing, to Chief Technologist in the UK. Reporting into Dean Taylor, Momentum Worldwide’s UK Director of Creative Strategy, Mayes will front the digital offering of the agency, ensuring that digital strategic thinking and delivery is central to every […]
With ‘Bayerische Motoren Werke’, Serviceplan invented a new identity for the luxury segment of BMW. The new appearance will be presented for the first time at the International Motor Show (IAA) in Frankfurt (14 – 24 September 2017). The unique new naming and communication branding is true for all upcoming luxury automobiles of the brand, […]
Coffee lovers and whiskey fans can double their bliss with Black Twist – a new Hard Coffee created for the cross-over bar and coffeehouse culture. Coffee and whiskey are two categories growing in popularity among millennials, with cold-brew coffee one of the fastest growing innovations. A rich and complex combination of both these worlds, Black […]
Hyundai, in partnership with INNOCEAN Worldwide, has launched it’s annual campaign for Hope On Wheels, a nonprofit supported by the car manufacturer in honour of National Childhood Cancer Awareness Month. The spot, titled “Our Greatest Feature,” is the next iteration of Hyundai’s “Better Drives Us” mantra. The ad shows a woman driving a Hyundai Sonata […]
Naked Juice is inviting visitors to Festival No.6 to step into Colourtopia and experience a unique space full of possibilities, powered by its products. Naked Juice is building on the success of engaging festival-goers in 2016 to drive trial and awareness of its smoothies and the weird and wonderful spirit of its brand by adding […]
In a new and unique experiment, Sweden’s state lottery, Lotto, takes Virtual Reality a bit further and are letting people check off their bucket lists and try life as a millionaire. The 5D-experiment, devised by POST Agency Stockholm, King and B-reel Films, allows participants to dive among reefs, throw themselves off cliffs and recharge at the world’s […]