OLIVER Group has appointed Sharon Whale as its new group UK CEO. Simon Martin, OLIVER Group’s founder and current UK CEO, moves into the role of chairman and global CEO. Martin’s new role will focus on delivering growth internationally, while continuing to support OLIVER Group’s expansion in the UK. Whale will be responsible for all […]
Data released by Adyoulike, Europe’s largest native advertising network, shows how the value of native advertising worldwide is expected to almost double over the next three years, rising from $30.9bn in 2015 to $59.35bn in 2018. The data is the first time that native advertising growth has been charted globally. In North America, the native […]
The mobile messaging war continues to heat up, and Facebook Messenger is betting that its size will make it everyone’s all-in-one app. The California-based company announced a partnership with Uber that lets users hail a black car from Facebook Messenger. The feature is rolling out in the US with plans to expand internationally. People can […]
Porsche’s newest campaign, and Tracks & Fields latest work of music licensing, is set to inspire with powerful ad copy and a gripping sync license to match. The moving campaign follows Porsche’s wins at the FIA World Endurance Championship 2015. It was a successful race for Porsche, having won first place in two classes at […]
Marketers are being given something to chew over this Christmas alongside their turkey following publication of a SurveyMonkey analysis of Christmas advertising campaigns, which found that just 12 per cent influence consumer shopping habits. A massive seven in eight of those surveyed indicated that advertising camapigns held no sway over their purchase decision, insisting that […]
Peperami, the sponsor of the Professional Darts Corporation, is launching a dedicated social TV channel hosting behind the scenes content and social banter live from the William Hill World Darts Championships, which launches at Alexandra Palace in London this week. The second-screen social channel, Animal’s Arrows, is devised and created by Havas Helia. Launching today, […]
The Advertising Standards Bureau of Australia recently released case reports on the most complained-about advertisements in 2015. Here are the top 10 commercials the Australian people found offensive this year, including why viewers considered each inappropriate. We’ve included a sample comment from each case report, and whether the ASB chose to take the ad off […]
Tesco has tapped into the hysteria and anticipation surrounding the December 17 premiere of ‘The Force Awakens‘ with a vegetable-led tribute to Star Wars. The ads by BBH London, play on arguably the most famous line from the original ‘Star Wars’ trilogy – “I am your father” – which Darth Vader utters to his son, […]
Women’s cancer charity Victoria’s Promise (VP) has launched a festive social media campaign which taps into the ‘selfie’ phenomenon. Using the hashtag #VPHippyXmas, the charity will ask people to create a Purple Hippy Santa Selfie, using a bespoke Santa Hippy Santa creator. Participants are then encouraged to share their photo on their social channels. The […]
Volkswagen’s newest advert is about family, growing up, and forgiving the inevitable little mistakes of every day family life. To match some of the chaos, Tracks & Fields‘ latest work of sync licensing adds an element of the wild. The advert for Volkswagen’s new Touran focuses on the family oriented audience of the company’s new […]