In the early days of the year many experts rush to make lists with predictions that will influence the strategies of brands in the near future. In Tiempo BBDO, they asked 10 experts true visionary, who know better than anyone, what trends and developments brands will incorporate into their communications strategies. Predictions for Social Media, Online […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/01/30sec_BPA_HD_MASTER-MPEG-4_1920x1080_YouTube.mp4[/KGVID] The British Paralympic Association urged the British public to help ‘Supercharge ParalympicsGB’ and show their support for our athletes over the course of 2016 and beyond. Supercharge ParalympicsGB is the first time that the British Paralympic Association (BPA) has launched such a major public facing campaign to generate support and raise funds for […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/01/HEALTH_40_CUT_12_12-16_18h33-720p_HD_MPEG_4.mp4[/KGVID] Marks & Spencer has launched its first campaign of the new year, this time focusing on its healthy food range, including exciting new food trends like spiralised vegetables, cauliflower rice, unusual grains and vibrant juices. The ‘Adventures in Wonderfood’ campaign, created by RKCR/Y&R, puts a vibrant, energetic spin on healthy eating, showing […]
Australian director Steve Rogers has recently shot two new TV spots for Old Spice via Wieden + Kennedy Portland. The spots were co-produced by Revolver and Biscuit Filmworks in LA and see a revamped Old Spice man push himself to beyond the limits of possibility. There’s no sign of muscle-bound Terry Crews or smooth Isaiah […]
For more than 40 years, Nike has called the greater Portland area home. Beyond centering its headquarters in the region, the company has both committed to and developed strong ties within the community. “We’re proud of our long history of partnership with the City of Portland and believe that the Biketown bike share program is […]
Powwownow, the free conference call service, has launched a comical new campaign encouraging businesses to focus on flexible working in the new year. The print and poster ads show people at work in the office, in a coffee shop or at home dressed in gym gear doing extraordinary stretches and looking eye-wateringly agile. The campaign, […]
In India, it’s a common practice to use images of gods on packets of puja (ritual) materials for better sales. Disposing such packets is quite a challenge for the devotees. To help them with their dilemma, Dentsu Webchutney and Helpusgreen packaged their new range of incense with seed paper. After using the incense, the user […]
Fuller’s is beating the January blues with a new print and outdoor campaign created by advertising agency The Corner. The London-based brewer’s ‘January Ale’ ads launch January 8, and play on the January sales offered by most retailers, blocking out the ‘S’ in sale with a bottle of London Pride beer. The campaign imitates iconic sale […]
Albert Einstein once said that “the human spirit must prevail over technology” – a prophetic warning to keep front of mind as tech continues to embed itself almost seamlessly into our everyday, and every minute, existence. In the case of brands in 2015, everything was riding on the Christmas spirit prevailing over technology. Last year […]
The Premier League is seeking its first creative agency as it undergoes a major brand overhaul. For the first time in its 23-year history, the Premier League will operate without a corporate sponsor from next season. It is looking at how best to maximise a “clean” brand. Agencies have been contacted directly with a brief […]