Matthew Weiner has been appointed as a Senior Strategist by the international creative content company, The Moment. He joins a growing content strategy team, led by Sandra Peat, and will help to create and execute elegant strategies and inspire creative solutions for The Moment’s brand clients. A former journalist and editor for The Times/FourFourTwo/Goal/CNN, Matthew […]
Film agency Just So, in association with the Sheffield Doc/Fest, is launching a new online platform ‘Postcards’ and the Just So Film Fund to support the next generation of filmmakers and champion creativity and experimentation within short form documentary. During 2016 the Fund will award 12 grants of up to £5,000 to filmmakers with untold […]
Patrón Tequila, one of the most-recognised and respected luxury spirits brands in the world, has taken-over a Christmas window display in Selfridges as part of its UK Christmas sales drive. The activity has been produced and created by launch specialist agency Five by Five. ‘A Perfect Constellation’ is a constellation of stars in the shape […]
Kayak, the travel search engine, will sponsor free New Year’s Eve services on Transport for London in 2015. TfL will also run a joint advertising campaign with Kayak to promote free travel on 31 December. The scheme has been running since 2001. The ads will feature the company’s sheep logo. Last year TfL failed to find […]
Turtle Wax recognised that most car care products were designed for men, yet women counted for 40% of sales. With a desire to make the brand more inclusive they selected Redshoe, with its experience in branding for women, to guide a strategy that would appeal to both genders. Redshoe was briefed to support the brand’s […]
Independent creative agency, RPM, has hired Jocelyn Turlan as Integrated Strategist and Gloria Cheng as Senior Shopper Strategist who will both start immediately. Turlan and Cheng will be working across RPM’s clients including Heineken, Virgin Holidays, Diageo and Sky. Both will report to Head of Strategy, John Viccars, their respective areas of expertise will enhance […]
Cheil India announced its appointment as Digital Agency on Record for Jet Airways. As Jet Airways’ Digital Agency, Cheil will be responsible for developing and implementing the entire suite of Digital programmes including Social Media and Content Development. Commenting on the win, Gaurang Shetty, Sr. VP, Commercial, Jet Airways said: “Digital and social media led […]
Google has launched Cardboard Camera, an Android app that enables users to take VR photos. By moving the phone around in a circle, users can produce 3D panoramic photos – and optionally record audio – which can then be viewed through Cardboard. The app takes two slightly different photos, one for each eye, to produce […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2015/12/447064710_0.mp4[/KGVID] M&C Saatchi has created a hard hitting and emotional film for Bristol based charity One25, supporting its Christmas campaign to raise awareness of the issues surrounding women involved in street sex work. Launched in December, the film will run online and target the general public in an aim to humanise sex workers […]
Native advertising platform Adyoulike has expanded its reach into Australia, partnering with Australia’s largest independent premium digital sales house, ad2one. The new partnership gives ad2one access to Adyoulike’s in-feed native ad platform to enhance its own native advertising offering, to be known as “ad2one Native”, and will be powered by Adyoulike across Australia and New […]