The Marketing Store (TMS) is launching The Marketing Store Est., an innovation hub that has been conceived to re-imagine the agency’s creative function. Based in Shoreditch, away from the main agency, Est. will be loosely connected to the TMS network and work on briefs across The Marketing Store’s portfolio of global clients including McDonald’s, T-Mobile, adidas, […]
Well-known provider of affordable all-inclusive holidays and package deals, Blue Sea Holidays, will be working in partnership with email marketing pioneers Kickdynamicto drive engagement and keep their customers up to date with the very latest offers. Blue Sea Holidays, which is part of the Broadway Travel Group Consortium and a member of ABTA, have made a name […]
Creative industry veterans Ivan Pols (ex-adam&eveDDB), and Alex Mecklenburg (ex-Ogilvy) have joined forces to launch Truth & Spectacle, a creative business consultancy which aims to reframe how companies think about their corporate truth while also freeing them from existing agency processes to enable them to reinvent their creative efforts. Founded against a belief that creativity and innovation […]
New York branding and digital agency Avec creates brand identity for direct-to-consumer skincare start-up Care, showcasing the simplicity and efficacy of the new product line. Care launched with five straightforward, high-performing skincare products: a cleanser and toner, two moisturisers, a night serum, a lip and eye cream, as well as a sunscreen that will launch in the early spring. […]
SALT of Palmar, the first hotel in a new sub-brand from The Lux Collective, has opened in Mauritius, with an identity by London-based branding agency & SMITH. Setting the foundations for a series of planned openings within the SALT brand, this 59-key hotel introduces a new breed of hospitality for the culturally curious, challenging perceptions […]
Pearlfisher announced its partnership with Beam Suntory in the creation of Legent – a unique bourbon that brings together the best of the East and West in a way no other whiskey producer can. A first-of-its-kind, Legent (pronounced ‘lee-jent’) is a unique innovation that starts as a Kentucky Straight Bourbon with the Beam classic family […]
To coincide with International Epilepsy Day on 26 March 2019, the Fondation FranÇaise pour la Recherche sur ‘l’Épilepsie (FFRE), which supports research into epilepsy in all its forms, decided to convey their message in an unexpected and unique way. The Serviceplan France ‘Cash Épilepsie’ campaign aims to highlight the everyday experiences of people with epilepsy, and […]
On behalf of Australia, swimwear brand Budgy Smuggler is calling on the UK Parliament to consider a new proposal as it votes on a range of Brexit options on March 27. The proposal asks the UK to “forget the EU” and “join the AU”, thereby forming a new super union between two great nations. The #JoinTheAU […]
TI Media has partnered with high-impact mobile advertising platform, Picnic, to create unique digital campaigns for brands using Picnic’s ‘Stories’ format across TI Media’s range of sites. The latest campaign, for PlayStation, sees the brand promote PS4 games including Spyro and Everybody’s Golf using the social media inspired stories format, and is the first of […]
Ad agency, In the Company of Huskies, launches new campaign ‘We Cover Courage’ for Allianz Ireland. The 60-second ad recreates the courageous moment in 1966 when Irish Minister for Education, Donogh O’Malley, announced free secondary school education, acting without the knowledge of his government. As no footage of the address survives, Huskies recreated the full […]