Customer Experience Leaders Must Deliver Gains That Justify Growing Budgets Customer experience (CX) efforts remain inconsistent in many organizations, but there are signs of greater commitment and execution for 2020, according to Gartner, Inc. Gartner’s 2019 Customer Experience Management Survey revealed that more than two-thirds of CX leaders expect budget increases in 2020 (see Figure […]
Extensive consumer research reveals that people are starting to re-evaluate everyday values that sit at the forefront of tech, culture and media Mindshare today launches its 6th annual Mindshare Trends Report, revealing a pervasive sense of consumer uncertainty across technology, communications and culture. The main finding of the report showed that people want to have […]
Series 2 Returning Chromebook has partnered with Netflix Original series Sex Education to celebrate the return of the hit show on 17 January for a second season. Together, they have created a series of mini films called “Wouldn’t Happen with a Chromebook”, that have been developed by Ben Taylor (Director and Executive Producer, Sex Education). […]
Lucky Generals has hired former Grey London Deputy Head of Strategy Ruth Chadwick as Strategy Director. Reporting directly to Andy Nairn, Founder at Lucky Generals, Chadwick will work on key clients, new business and transatlantic projects, which the agency is increasingly handling as a result of opening its office in NYC last year. Prior to […]
Havas International strengthens its leadership team and announces the appointment of Maylis Crassard as Managing Director of its Parisian hub. Alongside Thierry Joly, Managing Director Havas International Paris, Maylis will support the strategic development of the global clients serviced by the Parisian hub. With over 20 years’ experience working on local and global clients in […]
Celebrated London café Feya invited design studio FormRoom to create a truly unique and fantastical interior for the launch of their latest flagship space. Located in the heart of West London’s most desirable and luxurious shopping district alongside Harrods, the space is set to be a destination for shoppers looking to escape the bustling outside […]
Cookie brand collaborates with influencers from the UK, France and Germany to develop and promote collection, which features iconic OREO imagery Initiative developed in partnership with creative agency ELVIS Supported by campaign which will run across TV, social, digital, in-store and PR channels in 11 European markets OREO, the world’s favourite cookie, has revealed its […]
Under Umbrella of Appointed Agencies: Serviceplan France & Babel & Madame Bovary Serviceplan France, Babel and Madame Bovary make up a triumvirate of agencies appointed by Sécurité Routière to conceive a striking new TV and radio campaign and communications strategy launching at the start of 2020. Sécurité Routière is revealing a new road safety […]
Digitaloft is delighted to announce its recent expansion to London and launch of the agency’s hub in Farringdon after a successful 2019. The Lake District based search marketing agency has gone from strength to strength in recent years since being founded by James Brockbank in 2013. James comments: “2019 was a great year for us; […]
Catherine Davis is joining The MISSION Group in the newly created role of Group Marketing Director Davis, a vastly experienced agency new business and marketing operator, will assume responsibility for accelerating growth across both The MISSION Group and krow, which recently announced its merger with fellow group agency Bigdog. Previously Chief Marketing Officer at Grey London […]