By Michael Poyser, Chief Analytics Officer of Ecrebo
Life can be tough for a chief marketing officer working in retail. As well as delivering the best customer experience across multiple channels, the pressure is on to improve the ROI from marketing campaigns and deliver personalisation in a world where consumers increasingly expect it. CMOs need to ensure that they communicate with customers at the […]
Performics UK have commissioned a bespoke piece of research into how consumer shopping is changing during the Christmas period. In particular it compares shopping habits during black Friday vs. typical online shopping. The study found that in certain categories such as Luxury and Beauty, consumers are spending 100%+ more than they would spend outside Black Friday. The research also found that adverts and editorial play a greater role during Black Friday than any other time of the year. Black Friday was also found to have a higher association with shopping behaviours such as Christmas shopping, upgrading tech and shopping premium brands.
Key insights Black Friday. The Shopping Holiday of Temptation. During a typical digital shopping journey consumers are purchasing because of need. However during Black Friday, this flips dramatically towards purchasing because of temptation (3% to 11%) and inspiration (13% to 18%), This stems from a need to purchase Christmas gifts, however appears to overspill into […]
First Campaign from VCCP
VCCP | Wickes from VCCP on Vimeo. Wickes, the home improvement retailer, has released their first campaign from VCCP to help ‘Cure Housebarrassment’ – the feeling of unease or embarrassment at the thought of guests seeing certain elements of one’s home. The work features a couple who are thrown a curveball when long distance friends […]
European football legend Robin Van Persie and comedian and presenter Lloyd Griffith have teamed up with Enterprise Rent-A-Car to take football fans on a road trip to celebrate some of the UEFA Europa League’s most unique destinations. To increase Enterprise Rent-A-Car’s UEFA Europa League (UEL) sponsorship awareness across Europe and evolve the positioning on owning […]
Royal Caribbean International launches major new strategy and creative from Truant London. Campaign comprises TV commercial and brand’s first sponsorship idents for five years
Royal Caribbean International has launched a major new family-focused strategy and creative direction with help from the brand’s lead agency, Truant London. With creative work that marks a significant departure from Royal Caribbean’s recent campaigns, the TV commercial – One Family One Holiday – breaks across all major channels and VoD from 26 December 2019. The spot conveys how Royal Caribbean holidays […]
UK based CSM Live worked with AMAZON STUDIOS & AKQA in North America to deliver an experiential activation to take viewing experiences to dizzying new heights.
‘Some reach for the stars, others push people towards them’ To celebrate the hugely anticipated stateside release of Amazon Original movie, The Aeronauts, nothing short of groundbreaking (or sky-soaring) would do! Amazon Studios wanted to showcase and reflect the movies narrative of curiosity and innovation in a truly unique way; engaging with viewers like never […]
- Whatever the occasion, Topgolf has you covered -
Topgolf has created three side-splitting social films to show that its all-inclusive entertainment venues are a regular ‘to do’ for all social groups, no matter what the occasion. We see Gary at his work party bonding with his team, Stan celebrating his 18th birthday trying to compete with his family and finally Mindy attempting to impress […]
MAINE LOTTERY – Dasher2 from Fuseideas on Vimeo. Fuseideas has developed and produced a new campaign for the Maine Lottery’s Secret Santa holiday campaign, according to Dennis Franczak, CEO of the full-service advertising firm. Fuseideas has worked withthe Maine Lottery since 2015. The agency developed a :30 television commercial and a :30 radio spot as well […]
Brand design agency Vault49 reveals the identity and visual language for slime brand Moon Cotton, including full un-boxing experience for the direct to consumer brand. The brand was so compelling, the first batch of nine flavors sold out on their first day. Moon Cotton was launched in 2017 before becoming part of the IMGN Media portfolio, […]
Anomaly kids ask Santa for coal The agency, globally, encourages us all to act now and support #FridaysForFuture
Having trouble trying to decide what your child should receive for Christmas? Don’t panic, Anomaly and it’s children have the answer for you: Coal. Yep, that’s right, with less than a week to go before the biggest gift-giving day of the year, a bunch of 3-10-year-olds are asking for ‘their future’ in a new ‘Open Letter to […]